Animal Direction, a leading pet casting agency, has experienced an exceptional year, advancing its influence across various media platforms.
Working with prominent networks such as ITV, Netflix, and Channel 4, the agency has solidified its standing within the entertainment industry.
A Record-Breaking Year for Animal Direction
The pet casting agency, Animal Direction, recently reported a year of unparalleled success. Notably, one of their clients was acknowledged by BAFTA, with Chilli the fox red Labrador appearing in footage for Channel 4’s Late Night Lycett, which later won the best comedy entertainment category. This achievement underscores the agency’s growing influence in the media industry.
Situated in Media City, Animal Direction has seamlessly positioned its clients in various productions with leading industry names. Their pet actors have been cast in titles such as ITV’s Protection featuring Siobhan Finneran, and Netflix’s Missing You from Harlan Coben starring Richard Armitage. The agency has shown exceptional capability in securing significant roles for their clients, enhancing their reputation across the sector.
The Journey of Davina Hamilton-Maddox
The inception of Animal Direction can be traced back to 2012, when its founder, Davina Hamilton-Maddox, began the agency as a hobby after completing a catalogue project for a pet-brand client. What began on a small scale quickly developed into a thriving business.
In just over a decade, the agency now boasts seven staff members distributed nationwide to cater for the burgeoning demand. This geographic distribution facilitates their ability to meet client needs efficiently, ensuring consistency in service delivery across the United Kingdom.
Financial Growth and Achievements
Animal Direction’s financial ascent has been impressive, with annual turnover breaching the £100K mark this year.
This milestone is a testament to their strategic collaborations with major producers and casting directors, leading to participation in high-profile projects. The company has not only expanded its client base but also solidified its standing as a premier agency in the pet casting arena.
Over the years, their alignment with renowned brands such as Harringtons, Wren Kitchens, and Holland & Barrett has fortified their market position and contributed to sustained growth.
Commitment to Animal Welfare and Service Expansion
At the heart of Animal Direction’s operations is a profound commitment to animal welfare. The agency prides itself on availability nationwide, ensuring animals do not endure long travels, thereby maintaining their well-being and performance during shoots.
The introduction of ‘Vet on Set’ and specialised animal training services further enhance their offerings, providing robust support for animal actors and production teams alike. This comprehensive approach sets them apart from traditional casting agencies.
Davina Hamilton-Maddox highlights the agency’s ongoing dedication to this cause, asserting that animal welfare remains central to their mission, which resonates deeply with their clients and partners.
Professional Acclaim in the Industry
Animal Direction enjoys strong endorsements from industry professionals, including Art Director Leila Alice Smith, who commends their genuine care and professionalism. Smith reflects, “I have been working with Davinia and the team for several years casting different animals for TV shows. They are excellent to engage with, and their authentic concern for the animals and their owners is evident.”
Such testimonials underscore the agency’s reputation for exceptional service and compassionate care, traits that are highly valued in the entertainment industry.
Expanding Horizons and Future Prospects
As Animal Direction continues to evolve and adapt, the future looks promising. The agency’s strategic expansion efforts and innovative service offerings are expected to drive further growth and success.
With the ongoing evolution in media and entertainment requiring versatile and well-trained animal actors, Animal Direction is poised to meet this demand with its comprehensive service suite and commitment to quality.
The agency’s combination of strategic insight, operational efficiency, and passion positions it well for sustained success in the coming years.
Conclusion
Animal Direction’s burgeoning reputation and financial success attest to its profound impact in the pet casting sector. By maintaining a steadfast commitment to animal welfare and client satisfaction, the agency has set a benchmark for excellence, ensuring they remain at the forefront of industry innovation and service delivery.
As Animal Direction continues to thrive, its dedication to animal welfare and strategic growth ensures its prominence as a leader in pet casting.
The agency’s comprehensive approach and industry recognition highlight its enduring success and promising future.
