Trigify.io, a promising tech start-up in Cardiff, has successfully secured £1 million in funding. The investment round, backed by River Capital and Haatch Ventures, aims to propel the firm’s growth and expansion.
Trigify.io, founded last year by Max Mitcham and Hugo Millington-Drake, specialises in leveraging AI and data analytics to optimise sales processes. The company’s platform analyses data from digital platforms to generate triggers, thereby allowing sales personnel to focus on highly targeted leads.
Since its inception, Trigify.io has concentrated on tech sales and consultancy. With this new investment, the start-up plans to expand its reach to other sectors by integrating additional data sets and digital signals into its platform.
The recent investment was led by River Capital and Haatch Ventures, two well-respected investors in the technology sector. This financial backing is expected to aid in the strategic development and scaling of Trigify.io’s operations.
River Capital’s AI investment director, David Walters, expressed confidence in Trimify’s potential, stating that the platform could transform sales operations by quickening access to prospects with a high purchase propensity.
Max Mitcham, having significant experience in sales leadership roles across the UK and North America, continues to drive Trigify.io’s vision and strategy.
Alongside Mitcham, Chief Technology Officer Morgan Parry has played a crucial role in developing and enhancing the company’s SaaS platform to accommodate future growth.
Trigify.io’s leadership team has been instrumental in assembling a robust operations team, enhancing the start-up’s ability to deliver innovative solutions to its clients.
Market expert Martin Sutton conducted a thorough analysis and provided positive feedback on Trigify.io’s platform, highlighting its ability to enhance sales team’s efficiencies.
The positive response from the market reinforces the team’s belief in the transformative potential of their AI-driven sales platform.
Trigify.io has garnered attention for its ability to provide actionable insights quickly, allowing sales teams to effectively manage prospects.
The legal proceedings for the investment were handled proficiently by Daniel Hayhurst from Brabner’s for River Capital, and by Baljit Chohan from Harper James for Trigify.io.
These legal experts ensured that the investment process was seamless, contributing to the successful closing of this significant investment round.
The support of skilled legal professionals was critical for both parties in ensuring compliance with all necessary legal standards.
The £1 million investment marks a pivotal moment for Trigify.io’s growth trajectory, setting the stage for expansion into new sectors.
Through strategic partnerships and advancements in technology, Trigify.io is well-positioned to become a leader in AI-driven sales solutions.
The substantial investment in Trigify.io underscores the potential of its innovative approach to sales enablement. The company’s strategic direction and robust leadership promise a transformative impact on how businesses approach sales operations.
