Deep North, known for its artisan doughnuts and speciality coffee, is set to unveil a new location in Sunderland.
This marks the third North East site for the company, highlighting its growing popularity and strategic expansion in the region.
Deep North, a growing doughnut and coffee enterprise, is making a strategic move by opening a third location in Sunderland. This expansion comes after the success of its existing sites in Tynemouth and Newcastle city centre. The company, co-founded by Phil King and Tom Clark in 2022, has built a reputation for high-quality products and a strong regional presence.
The latest Deep North venture is part of the Sheepfolds Stables, a regenerated Grade II listed leisure destination. The venue, strategically located near the Stadium of Light, offers a historical ambiance, reminiscent of the 1880s when it served as a working stables yard. Deep North will operate out of one of two newly constructed kiosks designed to blend seamlessly with the historical context of the location. This unique setting aims to attract both locals and tourists.
The menu is regularly updated to offer fresh, intriguing options that keep customers returning. By prioritising quality and innovation, Deep North aims to maintain its competitive edge in the food and beverage market. This commitment to quality and continuous innovation is central to their business philosophy.
The new Sunderland location is part of the larger Riverside Sunderland regeneration masterplan. Sheepfolds Stables, a £4 million development, is attracting a variety of food and drink businesses, creating a vibrant culinary hub. Tenants include Spey Snug, The Calabash Tree, Ember, Vito’s Osteria, and Mother Mercy. This strategic initiative is driving local economic development, offering diverse dining options and creating new job opportunities.
Looking forward, Deep North anticipates further growth and diversification opportunities, leveraging its solid foundation and expanding fan base. This strategic positioning and community engagement will likely foster long-term success and sustainability.
Deep North’s artisan products have garnered a cult following across the region. Their approach is grounded in providing a high-quality customer experience, which has led to widespread acclaim. The company’s commitment to ‘doing things well’ has been instrumental in developing a loyal customer base. This focus on quality is a key differentiator in a competitive market, setting Deep North apart from its competitors.
The company is poised for continued success with its expansion into Sunderland, supported by a robust brand reputation and a commitment to quality. The strategic positioning within the Sheepfolds Stables and ongoing community engagement efforts will likely enhance its regional presence and drive future growth.
Deep North’s expansion into Sunderland is a testament to its robust business strategy and dedication to quality.
With a solid reputation and strategic positioning, the company is well-positioned for ongoing growth and community impact.
