Strawberry Fields has reported an increase in visitors after installing electric vehicle chargers. This initiative not only attracts EV drivers but complements its sustainable ethos.
The new chargers provide convenience to travellers, encouraging them to explore the shop and restaurant during their charging period, enhancing visitor numbers and experience.
Installation of EV Chargers Boosts Customer Traffic
The introduction of electric vehicle (EV) charging stations at Strawberry Fields farm shop in Lifton has sparked a notable surge in customer visits. The initiative has seen motorists drop by to recharge their vehicles, leading to increased footfall at the on-site bakery, restaurant, and shop. This strategic move capitalises on the growing EV market, providing convenience and meeting the needs of modern travellers.
By incorporating environmentally friendly solutions, such as EV chargers, the farm shop not only boosts its customer base but also aligns with sustainable practices. The addition of 16 new chargers at the second location in Buckfastleigh underscores the commitment to enhancing customer experience and supporting green energy initiatives.
Sustainable Energy Solutions Power the Initiative
Beyond merely installing EV chargers, Strawberry Fields leverages a comprehensive renewable energy strategy. A 50-kilowatt solar system and a wind turbine power this initiative, effectively reducing energy costs and promoting sustainability. These measures support the farm’s long-term vision of self-sufficiency and environmental responsibility.
Co-owner Adam Mounce expressed, “The EV market is expanding, making it practical for us to have our own chargers and sell renewable energy to those travelling the A30.” This foresight into renewable energy resources reflects the farm’s proactive approach to modern challenges in transportation and energy.
Impact on Business Operations and Customer Experience
Installing EV chargers has provided vehicles about 180 miles of range in just a 20-minute charge, allowing customers ample time to utilise the farm’s facilities. The quick charging capability not only minimises wait times but also optimises the shopping and dining experience.
Enhancing customer convenience has been pivotal. As EV drivers stop for a recharge, they are drawn into the restaurant and shop, availing the services offered. This creates a win-win scenario where both customers and the business benefit from the additional services available during charging periods.
Additionally, the strategic location of these chargers ensures they are readily accessible to EV drivers via charging platforms like Zapmap and car navigation systems, further boosting the farm shop’s visibility and appeal to a wider audience.
Second Generation and Future Prospects
Laura Mounce, a co-owner, shared her enthusiasm about being part of the second generation of Strawberry Fields. She is optimistic about the future, with hopes that the next generation will continue the legacy, demonstrating the long-term sustainability embedded in the business ethos.
The business’s decision to invest in EV infrastructure reflects not only current market trends but also a forward-thinking approach to ensuring relevance and appeal for future generations. Such initiatives position Strawberry Fields as a pioneer in integrating modern technology into traditional retail settings.
The sentiment, “That’s what you’re working for every day,” encapsulates their dedication to ongoing development and the desire to leave a positive legacy for the successors to inherit.
Market Trends and Regional Growth
A study by EV charging platform Virta highlights that 85% of EV drivers consider the availability of chargers when selecting destinations like hotels or supermarkets. This trend underpins the decision made by Strawberry Fields to integrate EV charging as part of its service offering.
The move is part of a broader regional push to enhance EV infrastructure, with initiatives such as Devon County Council’s commitment to installing 2,000 charging points by 2030. This aligns with local and national efforts to support the transition to electric vehicles, marking an important step towards a sustainable future.
In line with these developments, St Austell’s partnership with ScottishPower to install 300 EV chargers across the West Country mirrors the business strategy embraced by Strawberry Fields, indicating a collective move towards renewable energy solutions in the region.
Government Support and Strategic Investments
Government funding plays a significant role in the development of EV infrastructure, with over £7 million allocated to Devon County as part of the Local Electric Vehicle Infrastructure (LEVI) Fund. This substantial investment underpins the broader strategy to enhance charging availability across the region.
Strawberry Fields’ proactive approach in this evolving landscape is supported by such funding, ensuring it remains competitive and well-equipped to cater to the needs of modern consumers. The alignment with government initiatives highlights the synergy between private enterprise and public policy.
As stakeholders in both business and environmental sustainability, the farm shop exemplifies the successful integration of policy support and business acumen. It serves as a model for other businesses looking to innovate and stay relevant in a rapidly changing market.
Incorporating EV chargers has proven beneficial for Strawberry Fields, increasing visitor numbers and aligning with sustainable practices.
This initiative not only satisfies immediate consumer needs but also positions the farm shop for future growth, reflecting broader market trends towards renewable energy and convenience.
