A groundbreaking initiative tackling period poverty has successfully secured crucial funding. The project, showcasing sustainable menstrual products, captivated judges at a prestigious event in London.
Representatives from the Even Project, a non-profit organisation, participated in a high-stakes competition at the Shard. Their innovative solution promises to significantly alleviate period poverty and received notable recognition and financial support.
Aurusha Kharas and Anushka Mahesh from Bristol University, along with Sarah Bailey from Queen Mary University, have pioneered sustainable menstrual pants designed to combat period poverty. These innovative products can be reused up to 300 times, offering a sustainable alternative to disposables.
The pants not only reduce environmental impact but also lower costs significantly. According to the Even Project, costs are reduced by 16 times, while carbon emissions are diminished sixfold, demonstrating significant advantages for both users and the environment.
The Even Project was among six finalists in the Ignite business competition, backed by the Ford Family Foundation. Their presentation at the Dragons’ Den-style event at the Shard earned them £12,500, a portion of the £50,000 prize pool.
The judging panel included industry leaders such as Jack Ford, and the event highlighted the entrepreneurial drive and social values of young innovators.
The impact of the Even Project’s initiative is extensive. With 44,000 pre-orders already secured for 2025, the demand for their product is evident.
A speaker from the project highlighted that the absorbent underwear can openly be dried without stigma, reducing the risk of infection and offering significant health benefits.
Moreover, the project is conducting a large-scale trial in Greece, further indicating the potential for widespread adoption and success.
The Even Project has devised strategic plans to work closely with street vendors. This method ensures that their menstrual products reach the girls and women who most need them, enhancing accessibility and convenience.
This grassroots distribution model is integral to their mission, aiming to bridge the gap between innovation and community need.
Tony Ford, founder of the Ford Family Foundation, praised the project for its social impact and sustainability. He noted the importance of supporting such initiatives, highlighting the foundation’s commitment to investing £3.5m in impactful enterprises.
His endorsement underscores the project’s significance and aligns with broader goals of promoting sustainable development.
The Dragons’ Den event not only provided financial backing but also opened doors for future collaborations and growth.
The Even Project plans to leverage this recognition to expand their reach, continue innovation, and further their mission against period poverty.
The top prize of £20,000 was awarded to Medily AI. This organisation has developed advanced digital tools to enhance patient care, showcasing the variety of impactful innovations featured at the event.
The Even Project’s success at the London event marks a significant step forward in tackling period poverty. Their sustainable approach, combined with strategic distribution plans, promises to bring meaningful change to many.
With continued support and innovation, the Even Project is poised to make a lasting impact in communities worldwide.