Toni and Alex Borella found a new beginning in West Wales, transitioning from the hustle of London to establish a thriving herb farm. Their venture, supported by a loan, has flourished.
A Bold Transition from Urban to Rural Life
In 2019, Toni and Alex Borella made a life-changing decision to move from London to rural Pembrokeshire. This move was not without its challenges; yet, they saw the potential for a new kind of life. Their vision was to create a business that was both sustainable and in tune with nature, capitalising on the natural beauty of Pembrokeshire.
Toni, originally from Sully in South Wales, and Alex, a chef from northern Italy, used their knowledge of and passion for the natural world to guide their next steps. Together, they explored different farming possibilities, eventually deciding to focus on micro greens and herbs.
Foundation of Green Up Farm
The Borellas launched Green Up Farm in 2021, leveraging the Start Up Loans programme from the British Business Bank. This initial financial support was pivotal. It enabled them to invest in essential farming equipment such as environmentally friendly packaging trays.
Starting modestly, they experimented with growing five different crops in their spare room. Despite the limited space, their efforts paid off, and they saw significant potential in the niche market of micro greens.
Unique Farming Techniques and Sustainability Initiatives
Operating out of a 100 square metre commercial unit, Green Up Farm utilises low-wattage LED lights to cultivate their produce. This method not only reduces energy consumption but also enhances the growth quality.
The decision to grow plants indoors was a strategic one, addressing challenges such as the biodiversity crisis. Their farming techniques reflect a commitment to environmental sustainability, setting an example for urban agriculture practices.
Green Up Farm’s product range includes unique plant varieties like sunflower, rose radish, and pea shoot tendril, valued for their nutrition and flavour. Their dedication to quality and innovation ensures that they remain a step ahead in the industry.
Local Partnerships and Market Reach
Mr. Borella balances his time between the farm and working part-time as a baker at Cardigan-based Crwst. This collaboration has led to Green Up Farm supplying micro greens to local eateries, enhancing their culinary offerings considerably.
Their outreach extends across Pembrokeshire, reaching mid to high-end dining establishments. Such partnerships have been crucial in establishing Green Up Farm’s reputation for quality and innovation within the community.
Overcoming Challenges and Embracing Opportunities
Like any new business, Green Up Farm faced its share of challenges, particularly in its early stages. Yet, the resilience and determination of the Borellas have been key to overcoming these obstacles.
The initial isolation due to the rural setting was soon transformed into an advantage, providing inspiration and an ideal environment for their fledgling business. The couple’s proactive approach to learning and adapting has been integral to their success.
Their journey from city life to rural entrepreneurs exemplifies the potential of innovative agricultural practices in solving contemporary environmental issues.
The Role of Financial Support in Business Growth
The £8,000 Start Up Loan was instrumental in providing the financial support necessary for Green Up Farm’s establishment. This funding facilitated crucial initial investments that set the foundation for future growth.
Access to financial resources allowed the Borellas to implement their vision and expand their operations, ensuring the farm’s sustainability and success in a competitive market.
Looking Ahead: Prospects for Green Up Farm
With a strong foothold in the local market, Green Up Farm is poised for future expansion. Continued demand for high-quality, sustainable produce provides a promising outlook for the farm’s growth.
The Borellas’ commitment to innovation and sustainability positions Green Up Farm as a leader in the agricultural sector, with potential to influence broader farming practices and contribute substantially to local economies.
Toni and Alex Borella’s journey from London to West Wales illustrates the power of vision and determination. Their successful venture stands as a testament to the potential of sustainable agriculture.
