Boundless has drawn £1.5 million in fresh investment.
The healthy snack company is capitalising on rising market trends.
Boundless, a burgeoning company in the healthy snack sector, has successfully raised £1.5 million in its latest funding round. The latest investment attracted notable figures such as Graze co-founder Ben Jones, illustrating the growing interest in Boundless. The company is based in Stokes Croft, Bristol, and specialises in the sale of nuts and seeds.
The company’s sales figures have shown a significant upward trajectory, with an impressive 110.2% year-on-year increase in the value of sales. Similarly, volume has increased by a striking 171%, highlighting the expanding consumer appetite for healthier snack options. Partnerships with major wholesalers have further accelerated this growth, expanding distribution by over 2000%.
These strategic partnerships include deals with wholesalers such as Bidfood, Brakes, and Foodbuy. These agreements have amplified the company’s market presence and increased its distribution network significantly.
Founder Cathy Moseley expressed her pride in Boundless’s achievements, stating, “I’m incredibly proud to announce Boundless as the UK’s number one gut health bagged snack”.
With the company’s ambitious growth plans, it is on track to capture 1% of the Better For You category by the financial year’s end. This optimistic outlook reflects Moseley’s commitment to expanding the brand’s footprint in the health-conscious market.
Founded in 2017, Moseley’s vision was to create snacks that not only satisfy tastebuds but also promote gut health. This founding philosophy continues to drive the company’s success.
Boundless’s products are widely available, having secured a game-changing deal with Sainsbury’s in 2019. This partnership was facilitated by the brand’s appearance on BBC One’s Inside the Supermarket and has since created further opportunities.
The brand is also stocked by Ocado and Holland & Barrett, in addition to numerous independent retailers. This diverse retail network ensures Boundless’s products are accessible to a broad customer base across the UK.
During the COVID-19 pandemic, Boundless experienced a surge in demand, as more consumers turned towards healthier eating options. The company not only catered to increased online orders but also contributed snacks to NHS Trusts and emergency responders.
This included supplying snacks to Bristol’s BRI, Children’s Hospital, and even the Great Western Air Ambulance. Such initiatives showcased the company’s commitment to community support during challenging times.
The pandemic challenged many businesses, but for Boundless, it was an opportunity to reinforce its brand and strengthen customer loyalty.
With the recent funding and a thriving market presence, Boundless is poised for further growth. The investment will likely fuel new product development and wider distribution.
As the consumer market continues to evolve, Boundless’s focus on gut health and natural ingredients positions it well to capitalise on the increasing demand for healthier snacks.
The recent investment round marks a pivotal moment for Boundless, setting the stage for future expansion. The company stands as a testament to the growing trend of health-focused snacking.
Boundless’s successful funding round underscores its potential in the health-snack industry.
The investments are a testament to the brand’s strong market position and growth prospects.
