In a transformative move for the travel sector, Humber-based Good Travel Management and South East’s CT Travel Group have merged to form a significant £85 million turnover entity. This strategic alliance aims to strengthen their market position.
Backed by the John Good Group, this merger seeks to enhance growth across business travel and leisure sectors, capitalising on the strengths of both companies. The new group is poised to deliver improved services from their strategically placed offices in London, Kent, and Yorkshire.
Formation of a New Travel Group
A significant development has emerged in the travel industry with the merger of two established firms, Good Travel Management (GTM) and CT Travel Group (CTTG). This strategic union is backed by the John Good Group, their majority investor. The merger aims to amplify growth within the business travel and leisure sectors, leveraging complementary strengths to enhance service offerings across London, Kent, and Yorkshire.
The new entity, boasting a turnover of £85 million, provides an extensive array of services. From business travel and incentive trips to leisure activities, the group aspires to be the go-to partner for varied travel needs. Strategic office locations have been established, broadening their geographical reach and operational capability.
Good Travel Management’s Legacy
GTM’s roots trace back to Hessle, Hull, where it made a name for itself with a client-focused service model since the late 1800s. Its integration with CTTG is seen as a step towards broadening its market influence. GTM is synonymous with reliable and customer-centric travel management, having acquired Wexas’ corporate travel business previously.
The company is intent on maintaining its legacy while integrating new practices and technologies. This merger forms part of an overarching plan to forge stronger ties with existing and new clients both domestically and internationally.
Ambitions of CT Travel Group
Founded in 1988, CTTG has grown through the vision and leadership of Mark Kempster. The company encompasses several brands including CT Business Travel, CT Groups Conferences & Incentives, and CT Trade Missions. Each division has played a crucial role in CTTG’s development.
Kempster, along with partners Tom Kempster and Clare Collins, will sustain their influence as shareholders. Committed to growth, CTTG aims to expand its footprint in both corporate and leisure travel markets, capitalizing on the merger’s synergies.
Leadership’s Vision
Mark Kempster has expressed excitement about joining forces with GTM, highlighting opportunities to strengthen the combined market presence while valuing employee contributions. He acknowledges the profound journey of CTTG from its inception to the present day.
Adam Walsh, CEO of John Good Group, emphasizes that the merger intends to redefine standards within the travel sector. By bringing together two reputable names, the organisation pledges innovation, sustainability, and superior service as core elements of the future business model.
Kempster and Walsh both reiterated the importance of aligning their growth ambitions. They stress mutual respect for the dedication and entrepreneurial spirit that has characterized both companies over the decades.
Impact on Service Delivery
A key aim of the merger is to enhance service delivery, geared towards a seamless client experience. By combining resources, the group expects to improve efficiency and introduce new technology, ensuring a competitive edge within the industry.
Vehicle for growth within the industry, the merger is expected to benefit business travellers by delivering higher service standards. With a focus on continuous improvement, the group is committed to fostering long-term client relationships.
Expansion and Growth Strategy
John Good Group has clearly stated its focus on expansion, with intentions to grow both domestically and internationally. The merger provides a platform for this ambition, creating opportunities to penetrate new markets.
The newly formed group is looking ahead, striving to be the travel company of choice globally. Management is intent on scaling operations while maintaining high service quality, thus ensuring client loyalty and satisfaction.
Historical Context and Future Outlook
Both GTM and CTTG bring extensive histories to the partnership, with combined experience spanning over a century. This historical depth becomes a strong foundation for future growth and innovation.
Looking forward, the group anticipates embracing modern trends and sustainable practices that will drive transformation in the travel sector. The focus remains steadfast on providing unparalleled services to their clientele.
The merger of GTM and CTTG establishes a robust platform for growth, poised to deliver enhanced services in the travel industry.
With a shared vision and complementary strengths, the new group is well-positioned to meet evolving client needs while setting new industry benchmarks.
