Tesco and Sainsbury’s have recently introduced a refreshing change to their meal deals.
Both retailers are now offering ice creams as part of their lunchtime selection, an addition that has largely gone unnoticed thus far.
Tesco and Sainsbury’s have stirred significant interest in the meal deal market by integrating a new component into their popular lunchtime offerings. These updates now allow customers to include an ice cream or lolly alongside their main meal and drink. This innovative change represents a strategic pivot in how meal deals are being presented to attract more customers.
At Tesco, the meal deal, which can consist of a club sandwich, Remedy kombucha, and a Magnum ice cream, is priced attractively at £3.40 for Clubcard holders, extending to £3.90 otherwise. Similarly, Sainsbury’s provides a value combination featuring a sushi main, Diet Coke, and a Solero, priced at £3.75, reflecting a slight increase from the previous £3.50.
Both retailers have expanded their range to include popular ice cream brands such as Magnums, Calippos, Feasts, and Twisters.
Customers can also indulge in Cadbury Flake cones and Oreo ice cream sandwiches, providing a diverse selection to cater to different palates.
This new offer could attract customers eager for cost-effective treats amidst rising ice cream prices. Shoppers, especially those who frequent meal deals, may find this update particularly appealing given the current market conditions where ice cream prices have surged by over 30% according to recent reports.
Beyond the sweet additions, both supermarkets continue to provide a variety of options in their meal deals. Tesco, for instance, offers bakery items like croissants and danishes. Moreover, they extend the option of acquiring a coffee through their Costa Express machines, highlighting their commitment to delivering comprehensive meal solutions.
This update arrives at a time when ice cream prices have seen substantial hikes. For example, a Solero three-pack has increased to £2.75, while Cornetto cones have soared by nearly 40% over recent years. Such market dynamics underscore the potential value meal deals hold for cost-conscious consumers.
The evolution of meal deals to include ice creams signals a possible shift in consumer preferences and supermarket strategies. By broadening their offerings, Tesco and Sainsbury’s aim to not only enhance consumer satisfaction but also capture a larger share of the lunchtime market.
The strategic addition of ice creams to meal deals by Tesco and Sainsbury’s offers new value to customers, aligning with current economic challenges. With prices of individual ice creams increasing, these meal deals provide an attractive alternative while maintaining customer interest through varied options.
