Jones Village Bakery is witnessing a surge in international demand, particularly in the Middle East and Australia.
The bakery aims to achieve £10 million in exports this year, driven by expansion into new markets.
Expanding Global Footprint
Jones Village Bakery is set to create 50 new jobs by capitalising on robust export growth. The Wrexham-based bakery has secured significant contracts in the Middle East and Australia, projecting exports to surpass the £10 million milestone this year. Recent deals have ensured the company’s gluten-free offerings are now available across seven Gulf States and parts of Australia.
The bakery has noted a substantial increase in demand from Europe, particularly in France, Germany, Belgium, and the Netherlands. These developments are complemented by the company’s collaboration with M&S stores globally, which stock a variety of its products, including crumpets, scones, and Welsh cakes. This international presence underscores the bakery’s commitment to promoting quintessential British baked goods across diverse markets.
Strategic Growth in the Middle East and Australia
Commercial Director Lesley Arnot expressed her satisfaction with the business’s performance across international markets. “We are continually adding new countries to our order book and forging strong partnerships internationally,” she stated, highlighting the firm’s success in the Middle East with prominent retailers.
Chief Executive Robin Jones echoed the enthusiasm, remarking on the exceptional efforts of the team in establishing relationships in Australia, the Middle East, and Europe. “Our export growth reflects the increasing appetite for British baked products,” he noted.
Product Range and Market Adaptation
The bakery’s extensive product range, which includes popular items like pancakes, crumpets, and bagels, is designed to cater to varying tastes across markets.
By prioritising quality and authenticity, Jones Village Bakery has crafted products that resonate with both domestic and international consumers. This adaptability has been key to the company’s export success.
Emphasising adaptability, the bakery continually adapts its offerings to meet the unique preferences of each market, thereby enhancing its global appeal and reach.
Economic Impact and Job Creation
The surge in export demand is not only beneficial for the company but also for the local economy. The creation of 50 new jobs is a testament to the bakery’s commitment to regional economic development.
These positions will support the increased production needs generated by the new international contracts and underline the strategic importance of expanding exports.
Recognition and Future Prospects
The Welsh Government has acknowledged the bakery’s export success by recognising it as a Welsh export champion, indicating the firm’s contribution to the country’s economy.
Moreover, the recent acquisition by French bakery firm Menissez further positions the company for sustained growth and expansion. This acquisition represents a strategic move to bolster its capabilities and explore new markets.
Core Values and Vision
Central to Jones Village Bakery’s operations is its dedication to quality and tradition, reflecting a vision of providing premium British baked goods worldwide.
The company believes in maintaining strong industry relationships and continually seeks new opportunities to enhance its market presence. This vision is supported by its robust export strategy.
Conclusion and Outlook
In conclusion, Jones Village Bakery’s robust export strategy and significant growth in international markets serve as a promising indicator of its future potential.
The additional jobs not only enhance local employment but also reinforce the bakery’s commitment to contributing positively to the regional economy, showcasing a promising outlook for continued success.
The bakery’s strategic export expansion is creating new job opportunities and boosting local economic growth.
This success highlights the growing global appeal of British baked goods, promising sustained growth.
