Lidl is set to open a large new supermarket near the M60, following recent approval from the local council. This expansion marks a notable development in Lidl’s ongoing strategy to grow its presence across the UK.
Site Details and Specifications
The newly approved Lidl store will be located off Albert Road in Hollinwood, covering almost 2,000 square metres. Of this, over 1,300 square metres will be dedicated to retail space, more than doubling the initial proposal of 500 square metres. The site will provide 111 parking spaces, including specialised bays for parents and children, the disabled, and electric vehicles.
Operational Plans and Community Impact
Lidl’s new supermarket will operate between 7:00 and 23:00 from Monday to Saturday, including Bank Holidays, and 10:00 to 18:00 on Sundays. The store is anticipated to bring ‘significant investment’ into Oldham, according to property planner Joshua Ambrus. This is expected to create up to 40 jobs, supporting local employment with competitive wages, starting at £11.40 per hour.
The store’s presence is expected to stimulate competition among local retailers such as Morrisons, Asda, and BBM Supermarket, all situated within a five-minute drive.
Approval Process and Initial Reactions
Approval was granted after considering the potential impact on the local community and infrastructure.
Councillor Brian Holbin expressed enthusiasm about the investment, highlighting the potential for job creation and economic stimulation. He remarked on the positive impact of such investments, stating he is eager to see the project’s benefits materialise.
This development aligns with Lidl’s broader strategy to expand its UK footprint, which has seen numerous new stores established in recent years.
Lidl’s Commitment to the Community
Lidl has reiterated its pledge to support local communities, emphasising local hiring practices and competitive pay rates. The company has highlighted its commitment to sustainability as well, incorporating electric charging stations into the new store’s design.
These measures reflect Lidl’s ongoing efforts to meet consumer expectations and regulatory demands, reinforcing its reputation as a socially responsible retailer.
Market Position and Competitive Landscape
By expanding its presence in Oldham, Lidl aims to strengthen its market position against established competitors in the area.
The introduction of the new store is poised to offer consumers more choices and potentially better pricing in a competitive retail environment.
With the opening of this new site, Lidl continues to challenge traditional supermarket hierarchies in the UK, maintaining pressure on other major retailers.
Strategic Significance of the New Store
The strategic positioning of the new Lidl near the M60 provides excellent accessibility, targeting both local residents and transient shoppers. This location is expected to serve as a key hub within Lidl’s expanding network of stores across the UK.
The decision to increase the store size reflects Lidl’s confidence in the area’s growth potential and consumer demand.
This investment not only underscores Lidl’s commitment to expanding its retail footprint but also highlights its strategy of situating stores in locations with high accessibility and visibility.
Future Prospects and Community Expectations
The anticipation surrounding Lidl’s new store reflects broader trends in retail expansion and consumer preferences. As the store progresses towards completion, local residents and stakeholders are eager to see the projected benefits come to fruition.
Lidl’s new supermarket near the M60 is a strategic move that underscores its commitment to growth and community engagement in the UK. The project promises significant economic benefits for Oldham, through job creation and enhanced retail options.
