Leading a charge to enhance investment in female-led enterprises, the Lifted Project unveils its new Birmingham board. This initiative is part of a broader effort to recalibrate the investment landscape in favour of women outside London. The project’s aim: increase accessibility and support for entrepreneurial women. Spanning five years, the programme is part of a government recommendation to boost investment in women-led businesses.
A regional board has been formed to spearhead this mission in Birmingham and the West Midlands. The board is jointly chaired, representing both Birmingham and London influences in its leadership. The Lifted Project is making significant strides, inspired by a regional difference in female-led business percentages. This new setup aims to close the funding gap and better equip women entrepreneurs with essential resources.
Establishing the Birmingham Board
The Lifted Project has introduced a strategic team to drive its mission in Birmingham. This move aligns with national efforts to foster entrepreneurship among women. Tasked with overseeing the initiative, the board focuses on drawing investment to female-founded businesses. With a five-year agenda, it aims to shift investment dynamics in the region.
The board is jointly chaired by Tara Attfield-Tomes, founder of a Birmingham-based PR agency, and Hephzi Pemberton from a London data firm. Their combined expertise promises a balanced approach in executing the Lifted Project’s objectives. Additional notable members bring diverse insights to tackle the region’s unique challenges.
Key Appointments and Expertise
Key figures on the board include Maxine Laceby and Melissa Snover. Both are successful entrepreneurs from Wolverhampton and Digbeth, respectively. Their appointments highlight the project’s regional focus.
Additional members comprise Oyinkansola Adebayo, a Digbeth-based angel investor, and several influential stakeholders from the funding sector. This diverse group underscores the intent to enhance support mechanisms for female entrepreneurs, fuelling further growth in the region.
Bridging the Funding Gap
Notably, the West Midlands has a higher percentage of female-led enterprises, yet funding remains a challenge. The Lifted Project aims to correct this disparity.
By attracting new investments, the programme seeks to boost financial support for women-led businesses. Providing essential resources and networks is also a key focus, enabling entrepreneurs to scale effectively.
The goal is to create an empowering environment, allowing female founders to thrive. This involves cultivating community support and facilitating access to growth opportunities.
The Role of Innovation and Leadership
Co-founder Jordan Dargue emphasises the vibrant entrepreneurial ecosystem within the West Midlands. This project, he states, will empower women by addressing the funding gap.
With strategic leadership, the board is set to navigate challenges, promoting innovation and economic upliftment through female-led ventures.
The initiative aims to set benchmarks, ensuring the West Midlands emerges as a hub for empowering women in business.
Future Outlook for Female Entrepreneurship
The initiative’s success will measure by improved investment metrics and the growth of women-led businesses.
The board’s efforts aim for a significant shift in the regional investment climate, promoting gender equity in entrepreneurship.
The continuous engagement of diverse stakeholders will ensure sustained progress and innovation across the board.
Empowering Female Leaders Through Continued Efforts
Empowering women in business remains at the forefront of the Lifted Project’s agenda.
The board’s composition reflects a strong commitment to nurturing leadership and promoting female-driven innovation.
By facilitating access to resources, the initiative seeks to unlock potential and drive sustainable economic growth within the region.
Engaging Community Stakeholders
Active community engagement is vital for the project’s success, ensuring alignment with local needs and aspirations.
Collaboration with regional and national partners enhances the board’s reach and effectiveness.
Community-driven efforts will continue to support the transformation of the regional business landscape.
The Lifted Project’s newly formed Birmingham board presents a promising future for female entrepreneurs. Its strategy focuses on addressing funding gaps and driving regional investment growth. This initiative sets a precedent for empowering women in business, ensuring they have the support needed to thrive. By focusing on innovation and inclusive growth, the board is poised to redefine the landscape for female-led enterprises in Birmingham.
