Mallows Beauty, a Welsh beauty products company, is embarking on a significant expansion in the retail sector.
Having secured a six-figure investment from the Development Bank of Wales, the company is poised to enter the US market.
Llantrisant-based Mallows Beauty is making substantial strides by launching its products in 550 Superdrug locations across the UK. This strategic move is pivotal as it enables the company to significantly increase its brand presence and reach a broader audience. The inclusion of products such as shave butter and razors marks a significant milestone in its retail expansion.
Receiving a six-figure equity investment from the Development Bank of Wales, Mallows Beauty sets its sights on the US market. This investment is the third backing from the bank since 2021, cumulatively exceeding £1 million in equity and debt support.
In recent years, the company has shown remarkable growth, boasting revenues over £5 million for 2023/24 with a compound annual growth rate (CAGR) surpassing 100% over three years.
Mallows Beauty was founded by Laura Mallows in 2020, offering a diverse range of beauty products.
The portfolio includes body scrubs, hair care, skin care, and now, shaving essentials like shave butter and razors stocked at Superdrug.
This strategic retail presence aligns with the brand’s ethos to provide ethically produced, consumer-friendly beauty solutions that promote self-love and body positivity.
The Development Bank of Wales has been instrumental in Mallows Beauty’s transition from a start-up to a growing enterprise.
Kelsie Taylor and Sam Macalister-Smith, executives from the bank, have been pivotal in guiding the company through its growth and expansion phases.
Their support has provided Mallows Beauty with the necessary capital and strategic insight, facilitating the scale-up process effectively.
Mallows Beauty’s commitment to body positivity and self-love resonates with consumers, driving its success and market relevance.
Laura Mallows, the founder, emphasizes the brand’s mission to empower women with ethical products for real skin and real bodies.
This mission helps differentiate the brand in a competitive market, contributing to a loyal customer base keen on embracing ethical beauty products.
With robust growth and a successful retail partnership, Mallows Beauty is gearing up for its US market venture.
The company plans to leverage its positive brand reception and establish a strong foothold abroad.
As it scales production, the expansion is expected to further enhance the global reach of its products, aligning with the increasing demand for natural and ethical skincare solutions.
The partnership with Superdrug signifies a strong vote of confidence from industry leaders.
By developing innovative products that champion well-being and positivity, Mallows Beauty reaffirms its position in the beauty industry.
Mallows Beauty is set for substantial growth as it expands its market presence both domestically and internationally.
This significant retail partnership and strategic investment underline the company’s potential in the global beauty sector.
