The planned office block in Newcastle, initially named The Pioneer, has been rebranded to One Founders Place. This strategic move seeks to leverage the rich industrial heritage of the Stephenson Quarter, aiming to draw potential tenants to kickstart the project.
The rebranding is part of an effort to capitalize on historical significance, following a study by Historic England that found a link between cultural heritage and business productivity. This article delves into the details of the renaming and its implications for Newcastle’s future.
Rebranding Efforts to Attract Tenants
The 100,000 sq ft Pioneer office building, initially announced last March, has been renamed One Founders Place. The rebranding is part of a strategy to attract tenants essential for advancing the project. The building, designed by RIBA Stirling Prize-winning architects Allford Hall Monaghan Morris, is a key component of the Stephenson Quarter development. The project is led by a consortium including Newcastle City Council, igloo Regeneration, and Thriving Investments.
The rebranding follows research by Historic England, which indicates that cities can boost their economies by integrating their cultural history into new business ventures. The study revealed that such integration leads to higher economic productivity and fosters business growth. This strategic name change aims to tap into these findings.
Joe Broadley from igloo Regeneration emphasised the building’s prime location. He stated, “One Founders Place will sit on an incredible location with an industrial legacy that few UK cities can boast. Many historic sites have been lost over the decades, and our goal is to reflect the Stephenson legacy throughout the scheme.”
Historical and Industrial Significance
The Stephenson Quarter, named after the renowned engineer Robert Stephenson, has a rich industrial legacy. Robert Stephenson had his locomotive works there, making the area historically significant. The new name aims to honour this heritage while offering modern amenities to future tenants.
Efforts to rejuvenate this area have been ongoing since 2004, with a mix of new constructions and renovations of historic buildings. Previous developments include an office block, car park, technical college, and hotel. Despite setbacks, such projects underscore the area’s potential.
The renamed One Founders Place is expected to attract businesses looking for unique workspaces. Modern companies often seek spaces that blend historical charm with contemporary features. One Founders Place aims to meet these demands by offering a space that respects its heritage while incorporating 21st-century technology and sustainable solutions.
Council’s Vision for Rejuvenation
Councillor Alex Hay, cabinet member for a thriving city at Newcastle City Council, highlighted the significance of Founders Place in the city’s history. He stated, “By partnering with Igloo Regeneration, we aim to revitalise this historic part of Newcastle.”
Councillor Hay also cited the successful opening of The Pattern Shop earlier this year as an example of their commitment to preserving the city’s heritage. The Pattern Shop, despite challenges, has garnered significant interest from potential tenants.
The development of One Founders Place aligns with Newcastle’s broader goals of creating an inclusive, green economy. The project’s strategic location near the station and Forth Yards enhances its appeal for businesses looking for well-connected office spaces.
Challenges and Delays
The Stephenson Quarter development has faced numerous challenges over the years. Setbacks include delays caused by the pandemic and the bankruptcy of a leading contractor. Despite these obstacles, the project remains a focal point for Newcastle’s development aspirations.
The Pattern Shop, a key part of this development, opened earlier this year but has yet to secure tenants. Developers remain optimistic, indicating high levels of interest in the property.
The ongoing efforts to attract tenants to One Founders Place are critical for the project’s success. Without securing a major tenant, construction cannot commence. Therefore, the rebranding to One Founders Place is a pivotal step in making this landmark a reality.
Economic and Cultural Impacts
The rebranding efforts are part of a broader strategy to link economic development with cultural heritage. Research by Historic England supports the idea that cities benefit economically when new business ventures are tied to historical and cultural elements.
Businesses today seek more than just functional office spaces. They want environments that inspire and resonate with their workforce. One Founders Place aims to provide just that by integrating the area’s industrial legacy into its design.
The success of One Founders Place could set a precedent for future developments in Newcastle and similar cities. By leveraging historical significance, cities can attract businesses and foster economic growth.
Future Prospects
The rebranding of One Founders Place marks a significant milestone in Newcastle’s ongoing efforts to rejuvenate the Stephenson Quarter. By combining historical elements with modern amenities, the project aims to attract a diverse range of tenants.
Future prospects for One Founders Place appear promising. The strategic location and unique blend of history and modernity make it an attractive option for businesses seeking distinctive office spaces.
Key Statements
“One Founders Place will sit on an incredible location with an industrial legacy that few UK cities can boast.” – Joe Broadley, igloo Regeneration.
“By partnering with Igloo Regeneration, we aim to revitalise this historic part of Newcastle.” – Councillor Alex Hay, Newcastle City Council.
The renaming of the planned office block to One Founders Place represents a strategic effort to attract tenants by leveraging Newcastle’s rich industrial heritage.
As the centrepiece of the Stephenson Quarter development, this project exemplifies how historical significance can be integrated into modern business ventures, fostering economic growth and preserving cultural history.
