Premier Inn is set to enhance its accommodation offerings in Blackpool by converting a former restaurant into 15 new hotel rooms. This development follows the closure of the Brewers Fayre at their Yeadon Way property, as part of the company’s nationwide strategy to repurpose restaurant spaces.
Project Overview
The transformation project involves significant changes to the existing structure at the Yeadon Way Premier Inn site. Plans include external modifications such as altering ground floor doors and windows, and removing the outdoor play area. The shift aims to better utilise space by transforming the restaurant and staff areas into new hotel rooms and a dedicated breakfast area for guests.
Strategic Shift in Accommodation
This project is part of Premier Inn’s broader strategy to expand its accommodation capacities across the UK. The decision to convert restaurant spaces is driven by a growing demand for hotel rooms, as the company adapts to market trends and customer needs.
The initiative aligns with the announcement made in July, stating that around 200 Brewers Fayre and Beefeater restaurants will close to accommodate more hotel rooms. This strategic pivot underlines the company’s commitment to enhance its core hospitality offerings.
Local Authority Support
Local authorities have endorsed the conversion plans, utilising delegated powers to approve the changes.
Officials noted that all new hotel rooms will feature en-suite facilities, meeting the required standards for double rooms. Each room will also be serviced by at least one window, ensuring adequate natural light and ventilation.
The approval reflects confidence in the project’s potential to enhance hospitality services in the Blackpool area, contributing positively to the local economy.
Guest Experience Enhancement
While the main hotel and restaurant buildings are not internally connected, the short covered distance between them ensures guests can access the new rooms without exposure to weather elements.
This restructuring is not anticipated to decrease the standard of visitor services, as it allows for a seamless guest experience. The repurposed spaces are expected to better serve the needs of future visitors.
Providing modern, comfortable accommodations supports Premier Inn’s reputation for quality and reliability in its services.
Construction and Design
The construction will focus on both aesthetic and practical elements, maintaining the architectural harmony of the existing structures.
Through careful planning, the redesign aims to maximise space efficiency while adhering to local regulations and standards.
The project represents a blend of innovative design with classic hospitality, ensuring that the new rooms meet high comfort and quality standards.
Economic Impact
The conversion is expected to bolster the local economy by attracting more visitors to Blackpool.
As the hospitality sector grows, the demand for additional services and amenities could increase, providing new opportunities for local businesses.
The expansion aligns with broader economic goals to enhance tourism and support the development of local infrastructure.
Future Prospects
Premier Inn’s continued expansion demonstrates its commitment to growth and adaptation in the hospitality industry.
The success of such projects may inspire similar conversions in other locations, contributing to a wider trend of strategic expansion.
This approach highlights the evolving nature of the hospitality sector, where adaptation to customer preferences and market conditions is key.
The conversion of the Blackpool Brewers Fayre into additional hotel rooms exemplifies Premier Inn’s strategic adaptation in the hospitality market. By repurposing existing spaces, the company enhances its accommodation offerings while supporting local economic growth. This project’s success may pave the way for further expansions, reinforcing Premier Inn’s position as a leader in the hospitality sector.
