Reach plc has entered into a noteworthy partnership with City AM, aiming to enhance business journalism across its publications.
This collaboration will allow City AM’s well-regarded editorial content to feature extensively in Reach’s titles, including BusinessLive, over a two-year period.
Strategic Partnership Unveiled
The collaboration between Reach plc and City AM marks a significant development in the field of business journalism. This strategic alliance is set for an initial duration of two years, during which City AM’s editorial content will be shared online across Reach’s extensive network of publications. These include prominent titles like BusinessLive, as well as other national and regional outlets under the Reach banner.
This partnership is poised to leverage City AM’s burgeoning editorial presence following its acquisition by THG in 2023. With substantial investments channelled into strengthening its journalism across various platforms, including print, online, and social media, City AM is on a path to becoming a nationally recognised business and finance publication.
Expanding Regional and National Reach
City AM’s strategic expansion beyond its traditional London base is a noteworthy aspect of this partnership. The news entity is actively building a national news desk in Manchester, further exemplifying its ambitions to broaden its national footprint.
By reaching audiences through Reach’s diverse array of publications, City AM is poised to fortify its presence both nationally and regionally. This collaboration allows it to disseminate high-quality business journalism more effectively across the UK, thereby enhancing its position in the competitive media landscape.
Synergies Between Leading Media Firms
The alignment between Reach, the UK’s largest commercial newspaper group, and City AM is strategic. Reach’s vast portfolio includes influential newspapers such as the Mirror, the Daily Record, and regional powerhouses like Birmingham Live and Wales Online.
City AM’s contributions are set to enhance Reach’s renowned business journalism team, renowned for its accolades and expertise. This collaboration promises to enrich the journalistic content provided to audiences across the UK.
David Higgerson, Reach’s Chief Digital Publisher, highlighted the mutual benefits of this partnership, noting its potential to share quality journalism with engaged audiences nationwide.
Combining Expertise for Enhanced Reporting
BusinessLive editor Alistair Houghton articulated the advantages of integrating City AM’s national coverage with BusinessLive’s regional insights. This confluence of expertise is anticipated to provide an enriched reporting experience that caters to both local and national business interests.
Harry Owen, City A.M.’s Chief Operating Officer, emphasised the innovation this partnership brings. He noted that combining Reach’s formidable regional coverage with City AM’s deep industry insights will create a unique journalistic offering.
Leveraging Resources for Broader Impact
The partnership is designed to capitalise on each entity’s strengths. Reach, known for its extensive regional reach, and City AM, with its adept understanding of UK business, present a compelling combination, poised to deliver superior content.
The collaboration is set to utilise THG’s studio capabilities, City A.M.’s in-depth knowledge of UK business, alongside Reach’s widespread regional presence. This integrated approach is expected to provide readers with comprehensive and insightful journalism.
This resource synergy is not just about content distribution, but also about creating value for the readers through enriched news experiences that span local and national dimensions.
Targeting Engaged Audiences
A key objective of this partnership is to reach and engage a wider audience. With City AM’s content being featured prominently in print across notable newspapers such as the Express and the Manchester Evening News, the collaboration aims to tap into a broad spectrum of readers.
By merging efforts, both Reach and City AM can expect to benefit from increased exposure and a fortified readership base, combining City AM’s high-calibre journalism with Reach’s wide-reaching platforms.
A New Era in Business Journalism
The partnership represents a step forward in business journalism in the UK, merging local expertise with national ambitions.
Both Reach and City AM stand to gain from this joint venture, presenting a united front in delivering journalism that is comprehensive, insightful, and accessible to audiences nationwide.
The strategic partnership between Reach and City AM promises to redefine the landscape of business journalism in the UK. By combining strengths and resources, both entities are well-positioned to offer superior quality reporting that serves the diverse needs of their readers across regional and national levels. This collaboration is an exciting development in the media industry, highlighting the growing importance of integrated media solutions.
