Adidas is launching its ‘Pulse’ store concept in the UK, aiming to attract value-focused consumers.
- The first ‘Pulse’ store opens at Fort Kinnaird, Edinburgh, covering 11,000 sq ft on a nine-year lease.
- Glasgow Fort will soon feature an 8,600 sq ft ‘Pulse’ store, expanding the retail experience.
- ‘The Pulse’ concept includes modular displays and a blend of full-service and self-service options.
- The initiative reflects major brands enhancing physical store presence to boost customer engagement.
Adidas has announced the arrival of its ‘Pulse’ store concept in the United Kingdom, targeting value-conscious consumers this summer. The company plans to open its first UK store of this kind in Edinburgh, followed closely by another location in Glasgow, both situated in popular retail parks.
The Edinburgh store, located at Fort Kinnaird, spans 11,000 square feet and operates under a nine-year lease agreement. This retail venture is part of Adidas’s strategy to expand its physical footprint and offer enhanced shopping experiences, aligning with the needs of contemporary consumers who seek both value and quality.
Soon after, a second ‘Pulse’ store measuring 8,600 square feet will open at Glasgow Fort. These stores aim to create unique shopping environments featuring modular display fixtures and a combination of full-service and self-service areas, thus catering to a diverse range of shopper preferences.
Ross McCall, the retail leasing and commercialisation director at British Land, emphasised the significance of this development. He stated, “We’ve got a strong track record of attracting the biggest retail brands at Fort Kinnaird and Glasgow Fort, and Adidas is another huge name to add to our offering across both sites.” McCall believes the introduction of ‘The Pulse’ store will enhance customer experiences and attract increased footfall.
The launch of ‘The Pulse’ stores in Edinburgh and Glasgow signifies a broader trend where major brands are focusing on expanding their physical retail spaces. This initiative highlights the importance of retail parks in brand strategies and is expected to contribute positively to the retail landscape by drawing in more customers and offering innovative shopping solutions.
The introduction of ‘Pulse’ stores in the UK underscores Adidas’s strategic commitment to enhancing its retail presence and consumer engagement.
