Aldi UK and Ireland have appointed Card Factory as their sole greetings card supplier, marking a significant expansion of a previous partnership.
- The multi-year agreement involves Card Factory supplying Aldi’s rapidly expanding portfolio of 1,200 stores.
- Initially, Card Factory’s products were available in 550 stores across the UK in a shared arrangement with IG Design Group.
- Card Factory’s recent partnership with Just Eat highlights its strategy to broaden its distribution channels.
- This decision strengthens Card Factory’s position as a leading provider in the greeting card sector.
Aldi UK and Ireland have announced Card Factory as their exclusive supplier for greetings cards, building upon an existing partnership. This new multi-year contract signifies a transition from a shared supplier arrangement with IG Design Group to exclusively trusting Card Factory with providing card ranges across Aldi’s 1,200 stores.
Card Factory initially broke ground in the Aldi retail space in 2019, successfully embedding itself in 550 locations. This latest development confirms a deeper commitment and collaboration between the two companies.
Further underlining its growth strategy, Card Factory recently joined forces with Just Eat, enabling rapid delivery services for greetings cards and celebration items in numerous UK cities. This alliance aims to enhance accessibility and consumer convenience.
An extension of this pioneering service is already underway, progressing from 19 stores to an additional 21 locations later this year. It evidences Card Factory’s ambition to penetrate the market further by leveraging modern, fast-delivery systems.
The exclusive partnership with Aldi not only expands Card Factory’s retail footprint but also underscores its stature and reliability in the greeting card industry. Such strategic moves are indicative of the evolving landscape of retail partnerships, where innovation and adaptability are crucial.
The exclusive partnership between Aldi and Card Factory marks a notable advancement in retail supply dynamics, promising broader reach and enhanced service.
