Aldi partners with Tony’s Chocolonely to enhance its sustainable chocolate sourcing practices.
- The collaboration aims to support cocoa farmers in Ghana and Côte d’Ivoire through fair trade practices.
- Aldi relaunches its Choceur Choco Changer as a Specialbuy, priced at £2.25, focussing on ethical sourcing.
- The partnership underscores Aldi’s commitment to responsible cocoa sourcing by 2025.
- Tony’s Chocolonely criticises Lidl for not adopting similar ethical sourcing principles.
Aldi has joined forces with the sustainable chocolate brand Tony’s Chocolonely to improve the sourcing of its own-brand chocolate bars. This collaboration marks a significant step in Aldi’s strategy to enhance the sustainability of its chocolate products, specifically focusing on ethical cocoa sourcing. The Choceur Choco Changer will be reintroduced as a Specialbuy, priced at £2.25, reflecting Aldi’s commitment to offering responsibly sourced products.
The collaboration utilises Tony’s Open Chain model, which is built on five key sourcing principles aimed at ensuring 100% responsibility in cocoa sourcing. A crucial element of the partnership is the payment of a Living Income Reference Price for all cocoa acquired for the Choco Changer. This approach is designed to ensure that cocoa farmers in Ghana and Côte d’Ivoire earn a fair income, thereby supporting their livelihood and promoting fair trade practices.
Aldi’s ongoing commitment to sustainability is further highlighted by its Fairly Traded policy. The retailer is targeting 100% sustainability certification for all cocoa used in its own-label products in the UK and Ireland by 2025. The partnership with Tony’s Chocolonely is in alignment with this goal, as it strives to ensure that the cocoa in its products meets Fairtrade, Rainforest Alliance, or Cocoa Horizons standards.
The collaboration with Tony’s Chocolonely not only supports Aldi’s ethical sourcing ambitions but also strengthens its position in the market as a retailer committed to positive global supply chain transformations. Through this initiative, Aldi aims to contribute significantly to improving the lives of cocoa farmers in West Africa while providing consumers with quality chocolate offerings.
The relationship between Aldi and Tony’s Chocolonely takes on added significance in light of recent criticisms by Tony’s Chocolonely towards Lidl. Tony’s Chocolonely has accused Lidl of mimicking its product design without adopting similar ethical principles in sourcing. In contrast, Aldi’s partnership highlights a shared mission to bring about structural change and fairness in cocoa production.
Aldi’s collaboration with Tony’s Chocolonely represents a pivotal move towards sustainable and ethical chocolate production.
