Aldi is introducing the viral Prime Hydration drinks with new flavours.
- The drinks, created by KSI and Logan Paul, will be available nationwide.
- Prime Hydration will be offered as a Specialbuy with limited availability.
- A purchase limit has been set to ensure wider distribution to consumers.
- The drink is known for its coconut water, electrolytes, and zero sugar.
Aldi has announced its decision to stock Prime Hydration, a popular energy drink by social media influencers KSI and Logan Paul. Available from today, the new range introduces several flavours and will be distributed across stores in the UK at a recommended retail price of £1.99.
Recognising the high demand seen in previous sales, Aldi has classified Prime Hydration as a Specialbuy item. This means limited stock is available, and consumers are advised to act quickly. To provide equitable access, customers may only purchase one of each flavour per visit. The initiative aims to maximise availability to a broader audience.
The popularity of Prime Hydration continues to escalate. Following a previous successful release at Aldi, other British supermarket chains such as Morrisons have also started selling the beverage. There are growing speculations about Sainsbury’s potentially joining the retailers offering Prime Hydration, leading to anticipated rapid sales.
Each Prime Hydration drink consists of 10% coconut water, is enriched with electrolytes and B vitamins, and contains branched-chain amino acids (BCAAs). It offers a healthier option with zero sugar and only 20 calories per bottle, appealing to health-conscious consumers keen on hydration products.
Customers can select from an array of flavours: alongside existing favourites like Tropical Punch and Blue Raspberry, new limited edition options are now available, including Orange and Mango, Meta Moon, Lemon and Lime, and Ice Pop.
The introduction of new Prime Hydration flavours at Aldi is poised to meet the rising consumer demand across the UK.
