Aldi is introducing updated packaging to support its commitment to animal welfare, providing 20% more space for fresh chickens compared to industry standards.
- Starting 30 October, shoppers will observe new labels reflecting enhanced welfare measures for chicken products.
- This initiative follows Aldi’s earlier move to stop selling eggs from caged hens, achieving its cage-free target ahead of schedule.
- The retailer’s changes coincide with similar industry efforts, including competitor Lidl’s 20% space increase for chicken welfare.
- Aldi’s new policy is backed by collaboration with suppliers, ensuring improved welfare conditions without compromising value.
Aldi is set to enhance its animal welfare standards with the introduction of new packaging labels for its fresh chicken products. These labels, available from 30 October, will indicate the retailer’s updated stocking density guidelines, ensuring 20% more space than the existing industry standards for chickens. This initiative is part of Aldi’s broader commitment to improving animal welfare in its supply chain.
This recent measure follows Aldi’s proactive approach earlier this year when it ceased selling eggs from caged hens. Remarkably, Aldi achieved its target to transition to cage-free eggs more than a year ahead of its original schedule. Such actions underscore the retailer’s ongoing efforts to enhance animal welfare across its product range.
According to Aldi’s managing director of buying, Julie Ashfield, “Animal welfare is of paramount importance to us, and we’ve been working closely with our suppliers to reduce stocking density and enhance the welfare conditions for chickens.” She emphasises Aldi’s dedication to offering higher welfare chicken while maintaining competitive pricing.
This development aligns with industry trends, such as those observed in March when rival supermarket Lidl announced its plan to improve chicken welfare standards. Lidl’s initiative, similar to Aldi’s, involves increasing space for its own-label chicken by 20%. These changes, aimed to complete by early 2025, set new precedents within the sector.
Aldi’s collaboration with suppliers has played a pivotal role in facilitating these welfare improvements. The retailer’s strategy highlights a balance between advancing chicken welfare and maintaining its commitment to providing value to customers.
Aldi’s introduction of new chicken stocking density labels reinforces its commitment to animal welfare while maintaining value for customers.
