Aldi continues its streak as the most affordable supermarket in the UK.
- The supermarket achieved a cost of £102.68 for 65 items this September.
- Comparison shows Waitrose as the priciest option at £130.37, creating a £27.69 gap.
- Lidl closely follows Aldi, with a slight difference of £1.18.
- Tesco and Sainsbury’s loyalty schemes offer competitive prices around the £113 mark.
Aldi has reaffirmed its title as the cheapest supermarket in the United Kingdom for the month of September. The consumer group Which? conducted an analysis comparing the cost of a basket containing 65 typical grocery items. Aldi emerged with a total basket cost of £102.68, sustaining its position as the most economical option for consumers.
In stark contrast, Waitrose ranked as the most expensive supermarket with a total of £130.37 for the same basket of items. This highlights a significant £27.69 cost advantage for shoppers who choose Aldi over Waitrose, underscoring the price competitiveness of discount supermarkets in the current market climate.
Close on Aldi’s heels, Lidl was identified as having only a marginally higher cost for the same array of items, priced at £103.86, which is merely £1.18 more than Aldi. This slight difference demonstrates Lidl’s ongoing competitive stance but confirms Aldi’s lead in the pricing race among the major discounters.
When examining the pricing strategies tied to loyalty schemes, the study found Tesco’s Clubcard prices to be the most advantageous among loyalty programmes, featuring a basket cost of £112.96. Tesco’s price without the Clubcard was slightly higher at £113.35, making it more costly compared to its Clubcard advantage.
Similarly, Sainsbury’s prices, when combined with its Nectar savings, amounted to £113.79 and increased to £119.19 without the benefits of the loyalty scheme. Additionally, Morrisons presented a slight variation with a basket cost of £119.18, closely tailing Sainsbury’s standard pricing. Ocado was noted as the second-highest in the pricing scale with a total of £125.16, illustrating the broad spectrum of pricing strategies and costs across the UK’s major supermarkets.
The findings highlight Aldi’s consistent affordability, reinforcing its lead in competitive pricing among UK supermarkets.
