AllSaints has announced the appointment of Liam Price as its new Global e-Commerce Director, a strategic move to strengthen its digital operations.
- Liam Price previously held the position of digital director at FatFace, where he played a critical role in the company’s digital transformation.
- Price brings 17 years of experience in the fashion industry, having worked with renowned brands such as Warehouse, New Look, and LK Bennett.
- The appointment is a part of AllSaints’ broader strategy to enhance its global ecommerce capabilities and competitiveness.
- This transition marks a strategic shift for AllSaints as it seeks to leverage digital technology to enhance customer experiences.
Liam Price has been appointed as the new Global e-Commerce Director at AllSaints, a decision that underscores the company’s commitment to enhancing its digital presence. In his previous role as digital director at FatFace, Price was instrumental in the company’s digital transformation, particularly in migrating operations to Next’s Total Platform.
With a career spanning 17 years in the fashion industry, Price’s expertise includes significant roles at prestigious brands such as Warehouse, New Look, and LK Bennett. His extensive experience is expected to play a vital role in advancing AllSaints’ ecommerce strategy.
Price expressed his enthusiasm for joining AllSaints on LinkedIn, stating: “I’m really excited to announce I’ve joined the amazing team at AllSaints & John Varvatos as Global e-Commerce Director. The team has been so welcoming and I couldn’t be more excited to be part of these iconic brands.”
The strategic transition at AllSaints is aligned with its broader goals to strengthen global ecommerce operations. This move indicates a shift in focus towards leveraging digital technologies to improve customer engagement and operational efficiency.
As the fashion industry continues to evolve with technological advancements, AllSaints’ decision to appoint an experienced digital leader like Price highlights its proactive approach to be at the forefront of industry innovation.
Liam Price’s appointment as AllSaints’ Global e-Commerce Director is a strategic move to enhance its digital and ecommerce capabilities.
