AllSaints is on a significant global expansion journey, with new stores planned across multiple continents.
- The retailer is set to launch a new London store on Brompton Road as part of its strategic growth plan.
- Expansion efforts include recent store openings in Liverpool One, Germany, and Shanghai Village.
- In the US, a new pop-up store was introduced in SoHo, New York, earlier this month.
- The expansion is part of AllSaints’ 30th-anniversary celebration, highlighting a commitment to enhancing physical retail presence.
AllSaints, a prominent fashion retailer, is accelerating its global expansion strategy by unveiling new stores across the UK, US, Europe, and Asia. At the forefront of these efforts is the upcoming store on Brompton Road, London, opening on 22 November. This strategic timing aligns with the peak Christmas trading season, optimising the store’s potential impact.
Recently, AllSaints enhanced its UK footprint with an opening in Liverpool One, showcasing its latest collections alongside unique features like sewing machines and LED signage. In Europe, the brand inaugurated a new location in Outletcity Metzingen, Germany, while making a landmark entry into China with its first outlet store in Shanghai Village this past August.
Across the Atlantic, AllSaints has also made its presence felt with a new pop-up location in SoHo, New York, which launched on 1 November. This pop-up exemplifies the brand’s innovative approach and collaborative efforts within their teams, as noted by AllSaints CEO Peter Wood: “Our SoHo pop-up showcases what we can achieve with amazing teamwork right across our business, as well as our desire to provide as many customers as possible with as many ways as possible to enjoy our brand.”
The store expansions coincide with AllSaints’ 30th anniversary, underscoring the brand’s enduring passion for its physical stores. CEO Peter Wood expressed appreciation for customer engagement with the brand’s physical stores, stating: “We are very appreciative of how many of our customers enjoy visiting our stores.” The year has already witnessed the company’s inaugural entry into Africa, complemented now by additional expansions across key global regions.
AllSaints’ continued global expansions signal a robust commitment to strengthening their physical retail network globally.
