AllSaints bolsters its international presence with new store openings.
- A pop-up store in SoHo, New York, marks a key part of this expansion.
- The brand has also extended its reach in China and Europe, among other regions.
- New outlets in London and Liverpool are part of the UK expansion strategy.
- CEO Peter Wood celebrates AllSaints’ 30th anniversary with these developments.
British fashion retailer AllSaints has significantly expanded its global presence by opening new stores and a pop-up across the UK, United States, Europe, and Asia. This expansion effort aligns with the brand’s ongoing growth acceleration strategy, aimed at reaching a broader customer base.
In New York, AllSaints unveiled a temporary store in SoHo on 1 November, located at 500 Broadway. Covering an area of 5,300 square feet, this pop-up integrates original architectural elements like exposed brick and cast-iron columns, while also displaying the latest collections on dedicated feature walls. This location will remain accessible for the holiday shopping season, lasting two months.
Furthering its US presence, the brand established a new store in Belmont Park Village, New York, on 17 October. This venue spans 2,538 square feet and incorporates the brand’s innovative design features, including Venetian plaster and a suspended chandelier that enhances the retail ambiance.
Expanding into the Asian market, AllSaints launched its first outlet store in Shanghai Village in August. Situated a convenient distance from Pudong Airport, this store is one of three AllSaints locations in Shanghai and covers 1,970 square feet with a carefully curated selection of products.
In the UK, a new store is scheduled to open on Brompton Road, London, on 22 November, strategically timed for the bustling Christmas shopping period. Additionally, AllSaints has increased its presence in Liverpool with a new branch in Liverpool ONE.
In Europe, a newly established store in Outletcity Metzingen, Germany, strengthens the brand’s footprint on the continent. This outlet, located 30 minutes from Stuttgart, commenced operations on 7 November.
Peter Wood, CEO of AllSaints, remarked on these developments as a reflection of the company’s dedication to brick-and-mortar stores, coinciding with the celebration of their 30th anniversary. “This year, as part of our 30th anniversary celebrations, we wanted to demonstrate our enduring passion for our stores with the first AllSaints store in Africa opening earlier in the year, and now with these further expansions of our physical retail presence in the UK, Americas, Europe and Asia,” he stated.
AllSaints’ strategic expansion emphasises its commitment to global growth and customer accessibility.
