Alo Yoga, a prominent US athleisure brand, is increasing its footprint in London, signifying a strong commitment to UK expansion.
- The brand has secured a prime location in Knightsbridge, taking over the former Ted Baker store at 75 Brompton Road.
- Following recent developments, this site will become Alo Yoga’s third store in the UK, with an opening planned for September.
- Alo Yoga is broadening its presence with additional sites on Regent Street and Neal Street, featuring enhanced retail experiences.
- These strategic expansions are supported by increasing demand for retail space in London, according to recent property research.
Alo Yoga, renowned for its yoga and activewear, is actively expanding its locations in London, asserting a strong presence within the UK market. The brand has recently secured a prominent location at 75 Brompton Road, Knightsbridge. This site, formerly a Ted Baker store, will be the third UK store for Alo Yoga and is set to open in September.
Alo Yoga’s commitment to its UK expansion is evident as it had previously launched its debut UK store on King’s Road last November. Additionally, a new site on Regent Street is under development, which will include a gym and a wellness club, thereby enhancing its appeal to consumers seeking a comprehensive health-oriented retail experience.
The acquisition of a 5,000 sq ft store on Neal Street in Covent Garden is another significant step in Alo Yoga’s expansion plan. This site will offer a diverse range of men’s and women’s activewear, loungewear, and wellness products, broadening the brand’s market reach and consumer engagement.
Alo Yoga was established in 2007 by co-CEOs Danny Harris and Marco DeGeorge. Originally focusing on yoga outfits, the brand has now diversified to include joggers, trainers, and accessories. It has gained a strong market presence in the UK through partnerships with leading retailers such as Selfridges, Harrods, Marks & Spencer, and Net-a-Porter.
The interest in Alo Yoga’s retail spaces is in line with research data from property agent Colliers, which indicates a 25% year-on-year rise in demand for retail spaces in London. This data reveals there were 356 active store requirements in the first quarter, underscoring the favourable market conditions for the brand’s expansion.
Alo Yoga’s strategic expansion in London underscores the brand’s dedication to increasing its UK influence and catering to the growing demand for athleisure.
