Amazon Fresh has launched a new store in Moorgate, London, as part of its strategic expansion.
- The store offers a range of products, including the retailer’s private food brand and premium grocery range.
- Customers can experience seamless shopping with Just Walk Out technology at the new location.
- Payment options include scanning via the Amazon app or using a credit or debit card.
- This addition increases the total number of Amazon Fresh locations in London to eighteen.
Amazon Fresh has strategically expanded its footprint in London with the opening of a new store located in Moorgate. This development adds to the existing portfolio of Amazon Fresh outlets across the city, marking the eighteenth site. The Moorgate store is designed to enhance the shopping experience with advanced technology and a comprehensive range of products.
The store features an array of products under the retailer’s private food brand, ‘by Amazon’, as well as its premium grocery collection, ‘Our Selection’. Shoppers can find a variety of essentials including British meat, poultry, fish, dairy, fruits, vegetables, bakery items, and prepared meals, catering to diverse consumer needs and preferences.
A notable feature of the Moorgate store is the integration of Amazon’s sophisticated Just Walk Out technology. This innovative system allows customers to shop without the need for a traditional checkout process. Shoppers can simply scan their in-store code via the Amazon app at the exit or opt to pay by tapping their credit or debit card, facilitating a smooth and efficient shopping experience.
Matt Birch, Director of Amazon Fresh Stores, highlighted the customer-centric approach of the new outlet stating, “Whether you’re popping in for a morning coffee and croissant, lunchtime Meal Deal or grabbing a few items for dinner on the way home, we think customers will love shopping in our newest Amazon Fresh store.” This indicates a focus on convenience and varied shopping options for customers.
Fadi Michael, the Senior Store Manager, expressed enthusiasm about becoming a part of the Moorgate community, emphasising the commitment to offering great value and a wide variety of products. He remarked, “We’re excited to join the Moorgate community, offering customers a wide variety of products that are also great value. The rest of the store associates and I can’t wait to meet our new customers and ensure they have a seamless shopping experience with us at Amazon Fresh Moorgate.”
The addition of the Moorgate store underscores Amazon Fresh’s continued focus on technological innovation and customer convenience in their retail expansion.
