Amazon and Morrisons have strengthened their partnership by integrating the More Points loyalty scheme on Amazon’s platform.
- Customers can now earn More Points from their Amazon purchases, redeemable as Morrisons Fivers for further shopping.
- A promotional offer includes earning five points per Morrisons product and 500 points for spending £70 within two weeks of account registration.
- This integration is part of broader enhancements like ‘Grocery Day’, promoting ease in weekly scheduled deliveries.
- Amazon’s new features aim to simplify grocery shopping, offering quick and flexible delivery options.
Amazon has expanded its collaboration with Morrisons by incorporating the More Points loyalty programme into Morrisons’ page on Amazon’s online store. This move enables customers to earn More Points on their purchases made through Amazon.co.uk, which can subsequently be redeemed as Morrisons More Card Fivers. These Fivers can be utilised for shopping either online or in brick-and-mortar Morrisons stores.
To commemorate this expansion, Amazon offers a promotional plan where shoppers earn five points on each qualifying Morrisons product purchase. Additionally, new members registering their loyalty account and spending a minimum of £70 on a single order within the first two weeks will receive an extra 500 points. This initiative is aimed at increasing the value delivered to customers when shopping for groceries at Amazon, and potentially boosting customer engagement and retention.
The integration is not limited to the loyalty scheme. It also introduces a ‘Grocery Day’ feature, which facilitates customers’ ability to pick a weekly delivery slot with a pre-filled basket. This element significantly enhances the convenience of shopping for groceries and other essentials on Amazon, aligning with the company’s goal of streamlining the online grocery shopping experience.
Amazon has also launched a delivery pre-reservation system. This allows customers to secure a delivery slot up to 60 minutes in advance, thereby adding flexibility and ensuring their shopping needs are met promptly and with ease.
Amazon’s Director of Grocery Partnerships Worldwide, Russell Jones, emphasised the company’s commitment to improving customer value through these innovations, stating that the integration of More Points is a testament to their evolving and strengthening partnership with Morrisons. Charlotte Exell, Morrisons’ Online Director, echoed this sentiment, highlighting the integration as a crucial step in providing enhanced value and flexibility for Morrisons’ loyalty programme members.
The integration of the More Points scheme on Amazon exemplifies the ongoing evolution of its partnership with Morrisons, enhancing customer value and convenience.
