Argos has announced its eagerly awaited list of top toys expected to dominate Christmas wish lists in 2024. This year’s selection includes a blend of nostalgic and modern favourites, reflecting diverse influences. Iconic toys, TV characters, and mindfulness products feature prominently. Additionally, independent play products are gaining attention. The list was curated by expert analysis of emerging trends.
Argos, a leading retailer, has unveiled its annual list of top toys anticipated to be highly sought after during Christmas 2024. This carefully curated selection draws on months of analysis by Argos’ team of toy experts, ensuring that it reflects both current trends and consumer interests.
This year’s list features a range of iconic toys making a return, such as Polly Pocket and Furby. Notably, searches for Furby on Argos’ website have surged by 237% this year, indicating a strong resurgence in its popularity.
Beloved characters from television shows, including Bluey and Stitch, are also featured, appealing to fans of all ages. Argos anticipates significant interest in items like the Lego Wicked Emerald City and Lego’s Dancing Groot, ahead of the release of an upcoming musical fantasy film, highlighting the continued influence of film and television on toy selections.
The increasing popularity of independent play toys is evident this year. Products such as the Goo Jit Zu Hero Creator and Little Tikes’ Story Dream Machine with Fairytale Collection are expected to capture children’s imagination. Concurrently, interactive pet toys like Daisy The Yoga Goat and Teksta Purro Cat are trending as well.
Argos’ director of toy buying, Nina Findley, commented on the diverse influences shaping this year’s selection, stating, “There’s a real mix of influences this Christmas, with simple, classic toys continuing to resonate and nostalgic favourites making a comeback. Mindfulness products for kids have stepped up hugely this year and we are seeing the continued influence of TV shows and movies really growing. It’s an exciting year.”
Argos’ top 20 toy list for Christmas 2024 reflects a blend of nostalgia and innovation, poised to captivate children and parents alike.
