Argos launches its 2024 Christmas advert, highlighting beloved mascots Connie and Trevor.
- The advert, directed by Michael Gracey, premieres tonight, 1 November 2024.
- Trevor the dinosaur stars as a rock star performing a classic hit.
- Part of the ‘There’s More To Argos’ campaign, the advert aims to fulfil festive dreams.
- Head of campaigns Laura Boothby expresses excitement about the advert’s joyful theme.
Argos has unveiled its much-anticipated Christmas advert for the year 2024, bringing back its well-loved mascots, Connie the doll and Trevor the dinosaur. This year’s advert is directed by Michael Gracey and is poised to captivate audiences when it airs tonight, 1 November, at 7:45pm.
The charming narrative centres around Trevor the dinosaur who embarks on an energetic rock star adventure. In the advert, Trevor covers T-Rex’s classic song ’20th Century Boy’, performing atop a grandiose Marshall speaker setup. Connie, his loyal companion, makes an appearance as an enthusiastic fan amidst the crowd, encapsulating the festive spirit.
This campaign is a continuation of Argos’s initiative, ‘There’s More To Argos’, which was first introduced last year. The campaign spans various platforms including television, press, and social media. It aims to demonstrate how Argos can help fulfil any festive wish, whether it is the latest technology or the season’s top toys.
Laura Boothby, the head of campaigns at Argos, shared her enthusiasm, stating that their customers have a special fondness for Trevor and Connie. She noted that the advert seeks to spread festive cheer in an invigorating and joyful manner. Laura affirmed, “At Argos, whatever your loved ones are dreaming of this Christmas, we’ve got it covered.”
Director Michael Gracey also expressed his delight in crafting this unique tale for Argos, highlighting the blend of Trevor’s vibrant rock ambitions with Connie’s warm presence, which aims to echo the universal quest for the ideal gift.
The 2024 Argos Christmas advert creatively combines nostalgia and excitement, promising a festive experience for all.
