Asda updates its loyalty app to aid customers in saving for Christmas with a new feature.
- Introducing the ‘Christmas Saver Cashpot’, users can now allocate savings specifically for the festive period.
- Customers benefit from a cash bonus when transferring funds to this new Cashpot.
- Flexible usage options allow conversion of Cashpot savings into in-store or online vouchers.
- Asda’s Income Tracker highlights the financial pressures faced by UK families, underpinning this initiative.
In a strategic move to assist customers during the festive season, Asda has incorporated a novel feature in its well-regarded Rewards app, aimed at providing economic relief to shoppers. This feature, known as the ‘Christmas Saver Cashpot’, permits users to set aside funds specifically for Christmas expenditures. With this addition, Asda acknowledges the financial strains many families are experiencing, as evidenced by their Income Tracker results.
Users of the app have the facility to transfer their accumulated savings from their existing Asda Cashpot into the new Christmas Saver Cashpot. This can be done as frequently as desired, with a stipulated maximum limit of £300. In a gesture to enhance benefits, those who make transfers will receive a one-time cash bonus, which will be credited between 20 and 24 November 2023.
A noteworthy aspect of this feature is its flexibility. Shoppers are empowered to convert their savings into vouchers, redeemable either in-store or online at Asda, during the period from 24 November to 31 December 2023. This flexibility provides an added incentive for consumers to strategically plan their holiday shopping.
The introduction of the Christmas Saver Cashpot comes at a time when Asda’s data reflects that many families across various UK regions find themselves with minimal disposable income after essential expenses. With over five million active users of the Asda Rewards app, the retailer has successfully returned over £198 million to customers since the app’s inception last August.
Aligning with the Christmas Saver Cashpot, Asda offers an alternative savings option—the Christmas Savings Gift Card. By loading funds onto this card before 12 November, customers can earn a bonus of up to £15. This, in conjunction with the app, illustrates Asda’s commitment to providing economic support during periods of potential financial hardship.
Asda’s enhanced loyalty app features exemplify its commitment to customer-centric solutions amidst financial challenges.
