Asda has announced a reduction in the prices of essential Christmas vegetables, ensuring customers can prepare traditional meals affordably.
- From 19 to 24 December, Asda offers 1kg carrots, 500g sprouts, 360g broccoli, and 500g parsnips for just 15p each.
- This year, the promotion includes 2kg potatoes at 15p, a new addition to the sale.
- The initiative aligns with Asda’s broader community support efforts, including tackling loneliness during the festive season.
- David Hills, Asda’s Chief Customer Officer, emphasizes the importance of connecting with the elderly and supporting communities.
Asda is set to reduce the prices of selected vegetables, crucial for a traditional Christmas meal, to just 15p, starting from 19 December until Christmas Eve. Carrots, sprouts, broccoli, and parsnips are among the vegetables included in this sale, allowing customers to access these essentials at a fraction of the usual cost. The supermarket chain has strategically introduced 2kg potatoes into the sale for the first time, enhancing the offering for a hearty Christmas dinner.
This promotional campaign is a continuation of Asda’s tradition of providing affordable options during the festive period. The addition of potatoes to the list of discounted vegetables this year further supports their mission to assist customers in creating memorable festive meals without straining their budgets.
In parallel with this price reduction initiative, Asda is focusing on social responsibility efforts, particularly concerning the elderly who may face isolation during the holidays. Through partnerships with the Asda Foundation, the company is investing around £1 million into projects designed to combat loneliness and foster community interaction. This includes initiatives such as the ‘Chatty Cafés’ and the ‘Winter Warmers deal’, which provide critical support and opportunities for social engagement.
David Hills, Asda’s Chief Customer Officer, noted the company’s dedication to supporting communities, stating: “Our mission this Christmas is to provide everything customers need at our famously low Asda prices. Christmas is a time to enjoy time with loved ones and the fact one in ten of our older generation is facing Christmas alone is genuinely sobering.” He also encouraged people nationwide to engage with and support the elderly in their communities over the holiday period.
Asda’s price reduction on festive vegetables, coupled with its community support initiatives, aims to ensure a more connected and affordable Christmas experience for all.
