Asda introduces a new scratch-cooking range, featuring over 130 pre-prepared ingredients and 40 new products.
- Catering to over 10 cuisines, Asda encourages culinary exploration with Indian, Thai, and Japanese flavours.
- Pricing starts at 80p, with notable options like Massaman Paste, Laksa Paste, and Chipotle Breadcrumbs.
- Asda provides video guides and recipes, enhancing accessibility to scratch-cooking techniques.
- Ellie Beecham of Asda expresses the aim for inclusive, flavoursome home cooking experiences.
Asda has unveiled an extensive range of scratch-cooking ingredients, totalling over 130 items, which includes more than 40 new products. This initiative is designed to encourage consumers to explore a variety of international cuisines such as Indian, Thai, and Japanese in their own kitchens. Products are set to be made available starting at 80 pence, providing an affordable option for diverse culinary endeavours.
The Cook by Asda range is an opportunity for shoppers to experiment with flavours and enhance home-cooked meals. With options such as Massaman Paste, Laksa Paste, Chipotle Breadcrumbs, and Nooch Seasoning, Asda aims to offer both quality and variety. Items like Gochujang Paste and Lemongrass Paste, each priced at £1.25, are also available, catering to those interested in Asian-inspired dishes.
Research conducted by Asda has highlighted that more than half of UK home cooks are eager to experiment with new cooking trends and ingredients, but some face challenges with seasoning accuracy. Thus, Asda complements its product range with video guidance and step-by-step recipes provided by various food creators on social media.
Ellie Beecham, an Assistant Brand Manager at Asda, articulated the brand’s vision: “At Asda, we believe that healthy, flavoursome cooking should be accessible to all, which is why we’ve developed our new range, Cook by Asda.” Asda’s approach reinforces their commitment to demystifying scratch cooking, making it both easy and enjoyable for everyone, regardless of culinary expertise.
Asda’s diverse and affordable scratch-cooking range aims to inspire creativity and confidence in home cooks across the UK.
