Asda marks the first anniversary of its Rewards app by distributing £15 million to its customers throughout September. The supermarket chain introduced a ‘Spin the Wheel’ game, offering daily Cashpot bonuses to app users. With over seven million users benefiting from the app, more incentives are on the way. Physical Spin the Wheel games set up in stores across the UK during the celebration. First Scan Bonus launched for new users.
- Asda celebrates the Rewards app’s first anniversary with a £15 million giveaway to customers.
- A new ‘Spin the Wheel’ game ensures daily Cashpot bonuses for app users in September.
- Over seven million customers have utilised the app, earning significant rewards.
- Physical ‘Spin the Wheel’ games appear in select stores as part of the celebrations.
- A First Scan Bonus is available for new users, enhancing early rewards opportunities.
Asda has announced a significant initiative to celebrate the first anniversary of its Rewards app by allocating £15 million to its customers through the month of September. This initiative is centred around a newly launched feature within the app, named the ‘Spin the Wheel’ game, which guarantees users a Cashpot bonus every day they engage with it.
To participate, customers must spend at least £5 either in-store or online, scan their Rewards app, and spin the wheel. The outcome can enhance their Cashpots by amounts of 50p, £1, £5, or even £100 depending on where the wheel lands. This represents the largest single giveaway since the app’s launch 12 months ago.
The Rewards app has proven popular, having been used by more than seven million customers who have collectively accrued over £200 million. These Cashpots can be directly applied to lower grocery bills, making the app not only a rewarding experience but also a practical tool for savings.
In addition to the digital ‘Spin the Wheel’ feature, Asda is hosting physical versions of the game at fifteen of its stores across the UK, including locations such as Watford, Derby, and Pudsey. This provides an interactive experience for customers to engage with the anniversary celebrations in person.
Moreover, to encourage new users, Asda is offering a First Scan Bonus, allowing new customers to receive £5 into their Cashpot upon their initial scan of the app until the end of September. This initiative underscores Asda’s commitment to continually enhancing value for its users.
Asda’s innovative celebration of its Rewards app anniversary not only marks a successful year but also exemplifies its dedication to customer engagement and retention through substantial incentives.
