Asda’s new ‘Asda Food Hub’ trial aims to expand the food-to-go offerings in select stores, featuring wraps, sandwiches, salads, and snacks.
- The trial will initially take place at Asda’s Leicester and Dagenham locations, offering barista-style coffees and fresh grab-and-go meals.
- Throughout the day, customers can choose from various meal deals designed for breakfast, lunch, and afternoon snacks.
- Asda plans to refurbish 10 pizza and hot food counters to align with the ‘Food Hub’ experience.
- This initiative follows a £1.2m upgrade to Asda’s traditional food-to-go range, adding 47 new deli-style products.
Asda has announced a new trial dubbed the ‘Asda Food Hub’, designed to enhance its food-to-go offerings in specific locations. This trial introduces a broader selection of products such as sandwiches, wraps, salads, and snacks, initially rolling out in the Leicester and Dagenham stores.
In addition to the existing offerings, these locations will now feature barista-style coffee services and quick, fresh food options accessible at the front of the store. This move aims to provide customers with convenient, high-quality meal solutions as they shop.
The menu at the ‘Asda Food Hub’ is set to change throughout the day, catering to different meal needs with offerings targeted at breakfast, lunch, and afternoon snacks. Such dynamic meal deals are expected to draw customers at various times of the day, enhancing overall foot traffic in the stores.
If the trial proves successful, Asda has plans to expand the ‘Food Hub’ to additional stores across the United Kingdom, thus increasing availability of these enhanced food options to a broader customer base.
As part of this strategic initiative, Asda is revamping 10 of its pizza and hot food counters across various locations. Stores such as Ipswich, Killingbeck, and others will be upgraded to reflect the modern ‘Food Hub’ environment and experience.
The excitement surrounding this launch is underscored by Asda’s recent investment of £1.2 million to revamp its traditional food-to-go line. This investment brought 47 new products into the market, particularly focusing on deli-style offerings.
An Asda spokesperson expressed enthusiasm about the ‘Food Hub’, emphasising the retailer’s commitment to providing consumers with more quality and affordable options. They stated, “We’re incredibly excited to be launching Asda Food Hub and bringing the hot food counters at some of our stores a makeover in line with this experience.”
The Asda Food Hub trial marks a significant step in upgrading the retailer’s food-to-go offerings, with the potential for wider expansion across the UK.
