Asda has unveiled a festive advertisement featuring garden gnomes as the heroes of Christmas.
- The advertisement opens with a problem faced by Asda workers Maggie and Bill due to a snowstorm.
- A signal lights up, calling gnomes nationwide to help prepare the store for Christmas.
- The gnomes’ efforts highlight various Asda festive offerings, from food to clothing.
- The campaign aims to emphasise Asda’s commitment to providing a memorable Christmas shopping experience.
In a creative twist on holiday advertising, Asda has introduced a new festive campaign led by a charming team of garden gnomes. The advertisement begins with Asda employees Maggie and Bill facing a seasonal challenge: a snowstorm has closed every road between their store and Sheffield, raising concerns about getting the store ready for Christmas.
In this scenario, a quick-thinking action by Bill involves picking up a gnome and pressing its nose, which magically lights up in green. This action sends a signal to numerous gnomes across the nation, prompting them to respond to the call for festive assistance.
The gnome team, comprising characters such as Max and Gnorma, arrives promptly at the Asda store, transforming it into a Christmas wonderland. Their task is to display various Asda holiday products, including ‘Exceptional’ mince pies, penguin bao buns, and a gingerbread gnome.
Chief Gnome Max, with a nod to their mission, states, ‘It’s time to go Gnome’, as they set off in Asda delivery vans. As dawn breaks, the store stands ready, encapsulating the holiday spirit.
The advertisement concludes with a customised version of Chris Rea’s Christmas classic, now ‘Driving Gnome for Christmas’, creating a memorable ending for viewers.
Gnomes have been a popular theme at Asda for several years, with over 100,000 sold during the past four Christmas periods. Asda continues this tradition by selling five of these hero gnomes nationwide, reinforcing their seasonal appeal.
David Hills, Asda’s chief customer officer, emphasizes the brand’s intent to assist customers in having the best possible Christmas. This includes offering high-quality food, general merchandise, and fashionable clothing under one roof, making the shopping experience seamless and enjoyable.
The choice of gnomes as central figures in their campaign is described as a natural fit by Hills due to their long-standing popularity with Asda customers. The advertisement debuted on social media and is set to air on television during a popular show, exemplifying Asda’s strategic marketing efforts.
Asda’s innovative use of gnomes in their holiday campaign captures attention and aligns with their mission to offer a delightful Christmas shopping experience.
