Asos has entered into a strategic three-year partnership with Microsoft to enhance operational effectiveness through artificial intelligence.
- The collaboration will integrate AI to automate meeting tasks, code-writing, and customer interaction tools.
- Asos engineers will utilise the AI chatbot Microsoft Copilot for efficient code generation.
- Microsoft’s Power Automate will be employed to streamline workplace processes, improving productivity.
- The AI Stylist tools will assist customers in discovering new styles through conversational interfaces.
Asos has signed a significant three-year agreement with Microsoft, aiming to boost its operational efficiency by leveraging artificial intelligence (AI). This strategic collaboration is designed to streamline processes and enhance productivity across the company’s operations.
A crucial facet of this partnership involves the integration of Microsoft’s workplace automation tool, Power Automate. This tool will enable Asos to automate routine workplace tasks such as summarising meetings, capturing notes, tracking actions, and providing live translations. This automation is set to free employees from time-consuming tasks, thereby allowing them to focus more on strategic initiatives and creativity.
Additionally, Asos will deploy Microsoft Copilot, a generative AI chatbot, to support its engineers in faster and more efficient code-writing. By integrating this chatbot, the company expects to accelerate its technological development and innovation efforts.
Moreover, the agreement includes the implementation of AI Stylist tools powered by Microsoft’s Azure cloud platform. These tools are intended to enhance the shopping experience for customers by providing a conversational interface that helps them discover and select new clothing styles. This feature not only aims at boosting customer engagement but also at personalising the shopping experience.
Victoria Arden, Asos’s technology operations director, emphasises that the partnership is key to driving operational excellence within the company. She states that the use of generative AI tools will allow employees to experiment safely, reduce their engagement in mundane tasks, and concentrate on projects that delight customers.
Meanwhile, the introduction of an AI chatbot for haggling prices signifies Asos’s forward-looking approach to retail innovation. However, this move will require updates to privacy policies and compliance with the ICO to ensure consumer data protection.
The collaboration between Asos and Microsoft is poised to redefine operational efficiencies and customer interaction strategies.
