Asos plans to cut over 200 head office roles as part of a restructuring effort to combat rising losses.
- The restructuring is aimed at simplifying the organisation and returning to profitability.
- Consultations are underway, with certain roles, including business analysts and platform leads, at risk.
- Despite job cuts, Asos plans to expand its team with new product manager and software engineer roles.
- CEO José Antonio Ramos Calamonte emphasizes a shift towards a more agile, faster-paced business model.
Asos has announced its strategy to reduce more than 200 head office roles amidst escalating losses. This decision forms part of a larger effort to simplify the organisation and steer it back towards profitability.
The company stated that consultations regarding the proposed job cuts have begun. Employees affected include business analysts, engineering managers, and platform leads. Despite the reductions, Asos proposes the creation of various new positions, specifically focusing on hiring more product managers and software engineers.
A spokesperson for the company highlighted that while the overall employee number remains unchanged, the restructuring ensures that the right skills and roles are aligned to enhance customer experience. This restructuring aims to align with the evolving priorities of the business.
In an internal message seen by the media, the current organisational structure was described as inadequate for today’s business needs. The message stressed the necessity to accelerate operations and increase output.
The fashion retailer previously reported widening losses, amounting to £120 million for the first half of the fiscal year, alongside a significant drop in sales. Despite these challenges, CEO José Antonio Ramos Calamonte expressed confidence in achieving sustainably profitable growth by 2025, underscoring a more agile approach as pivotal in this transition.
Asos’s restructuring reflects a strategic pivot towards enhancing efficiency and achieving long-term profitability.
