Axel Arigato, renowned for its innovative fashion and footwear, has appointed a new creative director.
- Jens Werner, formerly the head of ready-to-wear, will now lead the brand’s creative direction.
- Werner takes over from co-founder Max Svärdh, who will continue as a board member.
- Werner’s experience includes tenures with J. Lindeberg and Tory Burch, enhancing his credentials.
- The brand is expanding its presence with a new store opening in London this July.
Jens Werner, previously head of ready-to-wear at Axel Arigato, has been promoted to creative director, marking a new chapter for the Swedish fashion brand. Known for its contemporary footwear and apparel, Axel Arigato is poised for further growth under Werner’s creative vision.
Werner succeeds Max Svärdh, the co-founder of Axel Arigato, who has been instrumental in the brand’s creative journey since its inception in 2014. Svärdh will now shift his focus to strategic roles as a board member.
Before his role at Axel Arigato, Jens Werner held notable positions in the fashion industry, including creative director at J. Lindeberg and design director of the sportswear segment at Tory Burch. His appointment is seen as a strategic move aligned with Axel Arigato’s ambitions for growth and transformation.
Albin Johansson, CEO and co-founder of Axel Arigato, expressed enthusiasm for Werner’s promotion, stating, “Across the last three years, Jens has been a pivotal force in shaping Axel Arigato. His appointment comes at a time of radical growth and transformation for the brand.”
The expansion of the brand is evidenced by the upcoming opening of a second store in London, situated in Covent Garden, scheduled for 25 July. This move highlights the brand’s commitment to strengthening its presence in key markets.
The strategic appointment of Jens Werner as creative director is expected to steer Axel Arigato into a new era of creativity and expansion.
