Grant Burge, owned by Accolade Wines, partners with Krink for a limited edition release.
- The collaboration features a unique design by artist Craig Costello, marking his first wine industry venture.
- Available in major UK supermarkets, the exclusive Shiraz is priced at £11.
- The partnership aims to attract a younger audience with a digital and in-store marketing strategy.
- ‘Leave Your Mark’ ethos of Grant Burge resonates with Krink’s artistic aesthetics.
Accolade Wines has announced an exciting collaboration involving its brand, Grant Burge, and the creative studio Krink, resulting in a limited edition offering of the renowned Barossa Ink Shiraz. This partnership introduces a unique packaging design crafted by Craig Costello, the New York-based artist known for his distinctive drip style.
Available exclusively at prominent UK supermarkets such as Waitrose, Asda, Morrisons, Sainsbury’s, and Tesco, the ‘Krink x Barossa Ink Limited Edition Shiraz’ is priced at a competitive £11. The release leverages both digital content and strategic in-store marketing to reach diverse consumer demographics.
Since its introduction, Barossa Ink has achieved substantial growth, with a 52% increase in volume over four years, and in the UK market alone, it has seen a 12.4% rise in value in the past year. This collaboration underscores the brand’s commitment to innovation and expanding its consumer base.
Tom Smith, Accolade Wines Europe marketing director, emphasised the importance of engaging with a new, creative audience, while also catering to the loyal consumer base. He expressed optimism that this limited edition product would resonate well with customers.
Craig Costello remarked on the synergy between his artistic vision and the ‘Leave Your Mark’ philosophy of Grant Burge Wines. He appreciated the opportunity to incorporate his artwork into the wine’s branding, creating a visually unique product.
This collaboration between Barossa Ink and Krink represents a strategic effort to blend art with wine, appealing to both traditional and new audiences.
