Following the acquisition of 19 Carpetright stores in August, Bensons for Beds has successfully opened 15 new outlets across key locations within three weeks.
- The expansion includes the retailer’s debut on the high street in Sutton, marking a strategic shift in its store placement strategy.
- Bensons has made a notable return to Northern Ireland after a four-year hiatus, inaugurating a new store in Belfast.
- CEO Nick Collard has cited the rapid expansion as a substantial achievement, especially given current economic challenges.
- The new store openings reflect a significant transformation within Bensons for Beds, aiming to enhance market share and customer experience.
In a strategic move following its acquisition of 19 Carpetright stores, Bensons for Beds has launched 15 new stores in only three weeks. This rapid expansion underscores the retailer’s commitment to growth and market penetration in a challenging economic climate.
Among the newly opened locations, Bensons has ventured onto the high street with its inaugural store in Sutton, indicating a shift from its traditional preference for retail parks. This move illustrates the company’s adaptability and strategic targeting to enhance accessibility for consumers.
Bensons also marked its return to Northern Ireland with a new outlet in Belfast, ending a four-year absence from the region. This expansion is part of a broader strategy to re-establish the brand’s presence in diverse geographical locations.
Nick Collard, CEO of Bensons for Beds, described the expansion as a “huge feat” for the company. He emphasized the challenging market conditions and expressed confidence in the company’s ability to capitalise on future market recovery. Collard remarked, “The scale of openings we have managed… is unprecedented by us as a business and is a huge feat for any retail business, particularly in the current economic climate.”
The store openings are part of a continuous transformation journey for Bensons, aiming to solidify its position as a leading bed specialist. The focus remains on offering expert advice and value for money to help customers achieve quality sleep. Since returning to profitability in 2023, Bensons has reportedly seen significant market share gains across core categories, attributed to extensive efforts by the company’s workforce.
This expansion represents a pivotal moment for Bensons for Beds as it navigates economic challenges while reinforcing its market presence.
