Boohoo Group has unveiled a new, expansive showroom in London’s iconic Soho area, strategically located at Great Pulteney Street.
- The showroom, which spans 6,700 sq ft, considerably larger than the previous space, accommodates Boohoo Group’s five key brands.
- The space will host product showcases and will also be used for internal functions and events, illustrating its versatile nature.
- Boohoo Group’s new showroom addresses contemporary needs with modern facilities, including dressing rooms and flexible workspaces.
- The showroom, a significant asset for Boohoo Group, reflects the brand’s continued investment in engaging its audience and team.
Boohoo Group has revealed its new showroom situated in the vibrant Soho district of London. This expansive 6,700 square foot venue is housed on the ground floor of Boohoo Group’s central London office at 10 Great Pulteney Street. It stands out both as a showcase hub for the group’s significant labels, which include Boohoo, Boohoo Man, PrettyLittleThing, Karen Millen, and Debenhams, and as a space for diverse internal activities.
Marking the opening, Karen Millen was the first to present its upcoming collection. The showroom is tailored to host not only product showcases, but also occupies itself as a versatile location for influencers, press, celebrities, stylists, and brand partners. Internally, the space will serve as a venue for meetings and dynamic engagements such as weekly fitness classes for employees, demonstrating its multifaceted design.
The showroom features modern facilities such as dressing rooms, adaptable work areas, display wardrobes, and a custom content space, which are designed to enhance ease of use for diverse activities. Notably, there is also a garden terrace that augments the space’s appeal and usability. The clever incorporation of dividing walls allows multiple events to occur simultaneously, adding to its functional proficiency.
In comparison to Boohoo Group’s earlier 3,500 square foot showroom, which closed earlier this year, this new establishment nearly doubles in size. This increase is a testament to the Group’s commitment to fostering an environment that supports brand growth and enterprise collaboration.
The new Boohoo Group showroom in Soho aligns with its strategic goals to enhance brand visibility and operational versatility.
