Boohoo Group announces the promotion of Sophie Rycroft to responsible sourcing director.
- Rycroft’s extensive experience within the company positions her well for her new role.
- She succeeds Andrew Reaney, who departs to join PDS Group.
- Reaney will head PDS online enterprise, targeting the US market.
- John Lyttle, CEO, emphasizes Rycroft’s expertise and positive impact on supply chain.
Boohoo Group has announced the appointment of Sophie Rycroft as the new responsible sourcing director. Rycroft, who joined the company in 2013, has steadily progressed through various roles, showcasing her capabilities and dedication. Her promotion is a testament to her expertise and commitment to ethical trading practices, marking a significant step for the group’s strategic initiatives.
Sophie Rycroft’s journey at Boohoo has been marked by her ascent from buyer to group head of sourcing and ethical trade. Her experience in developing and maintaining relationships with manufacturers has been pivotal in driving Boohoo’s ethical sourcing agenda. This new role will further leverage her deep understanding of the supply chain dynamics and commitment to responsible sourcing.
Andrew Reaney, Rycroft’s predecessor, has transitioned to PDS Group. In his new position as CEO of PDS online enterprise, Reaney will focus on providing comprehensive sourcing services to online retailers, with a particular emphasis on the US market. His extensive experience as the former operations director at Primark has equipped him with the skills necessary for this role.
John Lyttle, CEO of Boohoo Group, expressed strong confidence in Rycroft’s abilities. He highlighted her longstanding relationships within the industry and her proven track record of effecting positive change in the supply chain. Lyttle’s remarks underscore the importance Boohoo places on ethical practices and responsible sourcing as core components of its business model.
Rycroft’s promotion comes at a crucial time as Boohoo Group continues to enhance and expand its responsible sourcing functions. The strategic appointment is expected to bolster the company’s efforts in sustainable fashion and ethical trade, aligning with its goals of achieving greater progress in these areas.
Sophie Rycroft’s appointment as responsible sourcing director underscores Boohoo Group’s commitment to ethical trade and supply chain improvements.
