Boots has reported continued growth, marking 14 consecutive quarters of retail success.
- For the fourth quarter, Boots achieved a 6.2% uptick in retail sales, primarily attributed to skincare and premium beauty sectors.
- Annual growth reached 6.9%, with significant contributions from both physical and digital sales channels.
- The digital platform expanded, with sales rising 18.7%, supported by the Boots app’s increased user base.
- Pharmacy services also saw notable growth, with a rise in NHS and private consultations.
Boots has demonstrated consistent performance by delivering a 6.2% increase in retail sales for the fourth quarter. This growth is largely driven by strong sales in the skincare and premium beauty markets, both of which have seen significant consumer demand.
The overall annual growth stands at 6.9%, evidencing the company’s robust sales performance across all categories. Store performance benefitted from increased sales in destination health and beauty stores, convenience outlets, and flagship locations. Additionally, there was substantial growth in airport-based sales channels.
A significant rise of 18.7% in digital sales was recorded, accounting for nearly 15% of the total sales for the period. The Boots app has gained popularity, reaching a record number of 7.5 million active users, and contributing 40% to the total digital sales figure. Such technological integration is indicative of a well-executed digital strategy.
Boots has introduced over 55 new beauty brands throughout the year, which include noteworthy brands such as Made by Mitchell and Prada Beauty. This initiative has resulted in an overall increase in beauty sales by more than 6%. The introduction of the Price Advantage initiative also saw a 4.5% rise in Advantage Card sign-ups, amassing a total of 16.7 million active members.
Pharmacy sales witnessed a year-on-year increase of 10%, driven by an upsurge in both NHS and private services. Notably, over 150,000 consultations were conducted for the NHS Pharmacy First Service during the quarter.
Seb James, the current Managing Director, expressed his satisfaction with the company’s results as he prepares to transition leadership to Anthony Hemmerdinger next month. James highlighted the positive momentum across the business, emphasising the enhanced performance in both healthcare and beauty divisions. He also noted preparations for the peak trading period, with new Christmas and Black Friday offerings.
With the impending change in leadership, James is confident about the company’s future under the direction of Hemmerdinger, who brings extensive retail experience.
Boots’ solid quarterly and annual performance demonstrates its strategic effectiveness in merging retail and digital operations.
