Boots unveils its new festive campaign starring Bridgerton’s Adjoa Andoh.
- The campaign highlights the magic of beauty with a transformation theme.
- Adjoa Andoh plays Mrs Claus, guiding beauty elves in gift preparation.
- The advert features a variety of beauty brands, catering to diverse tastes.
- Set against the backdrop of a bumper holiday shopping season.
Boots has launched its latest Christmas campaign, celebrating the allure of beauty and transformation. Central to this campaign is the involvement of Bridgerton actress Adjoa Andoh, who plays the role of Mrs Claus. Mrs Claus is depicted as a leader, orchestrating festive preparations with her team of beauty elves while Santa naps by the fire.
Accompanied by the instrumental of ‘Who’s that Girl?’ by Eve, the advertisement showcases Mrs Claus making a remarkable transformation with just a touch of No7 lipstick, embodying the campaign’s theme of magical makeovers. This festive advert vividly portrays how Mrs Claus and her beauty elves curate trending beauty gifts, including popular brands like Bubble Skincare, e.l.f, Sol de Janeiro, and Laneige.
The advert cleverly displays a range of beauty gifts, emphasising that there is something for everyone, regardless of their style preferences. From glamorous to alternative looks, the inclusion of diverse beauty sensations underscores the wide appeal of this festive offering.
Boasts over 22,000 promotions that will run throughout November, aligning with preparations for what is anticipated to be a substantial Black Friday event. Pete Markey, the company’s chief marketing officer, expresses enthusiasm about this campaign, highlighting its role in recognising the individuals who contribute to the enchantment of the Christmas season.
Markey notes that the retailer has significantly expanded its beauty collection during its 175th anniversary year, introducing 55 new beauty brands, including big names like Prada Beauty and Supergoop! With over 1,300 gift options and more than 160 trending brands, the campaign aims to excite beauty enthusiasts and gift-givers alike.
This campaign perfectly encapsulates the festive spirit, combining beauty and celebration to enchant customers.