Boots has launched an exclusive unisex babywear line in collaboration with George at Asda and Tesco F&F supplier Poeticgem.
- The collection, named ‘Maybe Baby’, features watercolour prints, soft fabrics, and oversized silhouettes.
- Mollie King, broadcaster and former singer of The Saturdays, serves as the brand ambassador for the line.
- Available in 180 Boots stores and online, the collection features gender-neutral designs for babies up to two years old.
- The retail prices for the ‘Maybe Baby’ collection start at £6, showcasing affordability and fashion-forward designs.
Boots, a renowned beauty retailer and pharmacy chain, has introduced a unique babywear line called ‘Maybe Baby’. This exclusive collection is developed in collaboration with Poeticgem, a supplier for established brands like George at Asda and Tesco F&F. The babywear line targets comfort and ease, featuring watercolour prints, soft fabrics, mix-and-match coordinates, and oversized silhouettes. It is available for infants and toddlers up to two years of age.
The initiative is supported by Mollie King, broadcaster and former member of The Saturdays, who is the perfect face for the campaign, having recently embraced motherhood herself. King stars in the marketing campaign, which highlights the blend of style and practicality the collection promises.
John Carolan, Boots’ head of Baby, expresses his excitement about the collection exclusive to Boots. He emphasises that the ‘Maybe Baby’ line caters to both parents and their children, focusing on comfortable wear that is easy to dress babies in. The gender-neutral colours and adorable graphics are inspired by current fashion trends, offering a modern yet practical choice for parents.
Anuj Banaik, Managing Director at Poeticgem, shares pride in collaborating with Boots on the ‘Maybe Baby’ collection. Poeticgem’s extensive experience with major retailers such as Asda, Next, Sainsbury’s, Tesco, and Primark underlines the quality and reliability of the new line. Banaik appreciates Mollie King’s involvement as a brand ambassador, stating her relevance to the collection’s image.
The ‘Maybe Baby’ line is available across 180 Boots stores nationwide and via boots.com, providing accessibility to a broad audience. With prices starting at £6, the line combines affordability with fashionable, child-friendly designs.
The ‘Maybe Baby’ collection by Boots and Poeticgem offers trendy yet practical babywear solutions, making it a promising addition to the children’s fashion market.
