BP introduces a new loyalty pricing programme offering discounts on retail products.
- The programme applies automatically at check-out through the BPme Rewards card or app.
- Products on promotion will change throughout the year, featuring M&S Food and Wild Bean Cafe.
- Current promotions include significant discounts on M&S wine and Wild Bean Cafe breakfast items.
- Points earned through purchases can be redeemed for savings on fuel or selected partners.
BP has unveiled a loyalty pricing scheme designed to enhance customer savings on various retail products. The programme is structured to automatically apply discounts when customers purchase selected items at 300 BP-owned sites across the United Kingdom. By scanning their BPme Rewards card or app, customers can access these exclusive offers, making it a seamless shopping experience.
The range of discounted products will vary throughout the year, ensuring that consumers have access to fresh deals regularly. Currently, the promotions include a 25% discount when purchasing three bottles of M&S wine and a saving of 50p on a combination of a Wild Bean Cafe breakfast bap and drink. Additionally, customers can enjoy a 40p multi-buy saving on two bottles of Lucozade Sport, demonstrating the diverse nature of this initiative.
Beyond the immediate discounts, the programme builds on BP’s existing rewards system, where points are accumulated through spending and can be redeemed against fuel purchases or with select partners like Amazon and M&S. This dual approach not only incentivises initial purchases but also encourages continued patronage at BP outlets.
The company also highlights the provision of personalised promotions via the BPme app. Sonya Adams, BP’s VP of mobility and convenience retail UK, stated, “We’re listening to our customers and evolving our convenience proposition to give them what they want – rewards they really value and money off products in our stores.” Her statement underlines BP’s commitment to adapting to consumer needs and elevating the retail experience.
BP’s new loyalty scheme reflects a strategic effort to provide value-driven incentives, enhancing customer engagement and satisfaction.
