B&Q has adopted a sustainable approach by offering refurbished tools and extending its tool hire service.
- The new ‘Refurbished by B&Q’ line includes products sourced from customer returns, refurbished to ‘like new’ condition.
- Steve Lodge highlighted the brand’s commitment to affordability and waste reduction through these initiatives.
- The expanded tool hire service now provides over 100 products for customer use.
- These initiatives reflect B&Q’s focus on supporting customer projects and informed purchasing decisions.
B&Q has taken a significant step towards sustainability by launching a new line of refurbished tools. The ‘Refurbished by B&Q’ range consists of products that have been sourced from customer returns. These products undergo thorough checks and cleaning by the retailer’s technicians to ensure they meet standards akin to new items. By selling these products at a reduced price on their website, diy.com, B&Q not only provides customers with more affordable options but also reduces waste.
Steve Lodge, B&Q’s category director of building, stated that the refurbished range is a testament to the company’s efforts to make it easier for customers to complete projects. This initiative enables customers to make choices that are economically and environmentally sound, supporting the brand’s overarching goal of minimising waste.
In addition to the refurbished product line, B&Q has expanded its tool hire service. This development offers customers access to over 100 different tools, providing them with the resources needed to effectively tackle various projects. This expansion reflects B&Q’s commitment to being a reliable partner in facilitating home improvement tasks and helping customers make informed purchasing decisions.
Overall, these initiatives illustrate B&Q’s strategic focus on enhancing customer satisfaction while promoting sustainable practices. By offering both refurbished tools and an extensive tool hire service, B&Q positions itself as a leader in providing practical and environmentally friendly solutions to its customer base.
B&Q’s initiatives effectively demonstrate its dedication to sustainability and customer support through innovative retail strategies.
