Brakes, a wholesale foodservice supplier, is implementing a price freeze on 1,850 own-brand products until October 2023 to support food businesses during rising inflation.
- The initiative covers a selection of frozen and ambient products, providing stability for essential items amidst economic uncertainty.
- Products such as baked beans, tuna chunks, chopped tomatoes, and sugar are among the cupboard staples included in the price stability effort.
- Frozen goods, including hash browns and chicken chunks, will also retain their prices, offering predictability for foodservice operators.
- The move aligns with other retailers like M&S and Tesco, which have extended price locks on various products to assist consumers.
In a strategic move to counteract the effects of rising food inflation, wholesale foodservice supplier Brakes has announced a price freeze on 1,850 of its own-brand products. This measure is intended to provide a degree of financial certainty for food businesses facing unpredictable market conditions.
The price lock is being applied to a carefully selected range of both frozen and ambient products. Among these are everyday kitchen staples such as baked beans, tuna chunks, chopped tomatoes, and caster sugar. By maintaining consistent pricing on these items, Brakes aims to aid businesses in their cost management efforts.
Additionally, frozen goods like hash browns, chips, peas, and chicken chunks will also see their prices held steady. This decision is particularly beneficial for operators who rely heavily on these products, allowing them to plan more effectively in the face of economic fluctuations.
Paul Nieduszynski, Chief Commercial Officer at Sysco GB, expressed the importance of this initiative by stating, ‘It’s been difficult for operators to plan with inflation and input costs reaching record highs over the past year, so we’ve taken the decision to hold prices and provide some certainty and peace of mind over the coming months.’
This pricing strategy by Brakes is part of a broader trend seen across the retail sector, as companies like M&S and Tesco have implemented similar measures to support consumers. M&S extended its price lock on over 100 favourites until summer, while Tesco maintained price consistency on over 1,000 everyday products until July.
The price freeze initiative by Brakes exemplifies a proactive approach to support foodservice businesses amidst challenging economic conditions.
