Bravissimo has been acquired by Wacoal Europe, a global name in lingerie and swimwear manufacturing, marking a significant change in the company’s ownership.
- Wacoal Europe, known for its brands like Freya, Fantasie, and Elomi, has included Bravissimo, which specialises in D cup sizes and above, in its portfolio.
- Bravissimo will continue to operate independently under the leadership of its current CEO, Leanne Cahill, ensuring continuity in management and services.
- The acquisition aims to leverage growth opportunities while preserving Bravissimo’s unique customer experience and heritage.
- Founders of Bravissimo have expressed optimism about the partnership, highlighting a longstanding relationship with Wacoal’s brands.
Bravissimo, a retailer renowned for offering lingerie and swimwear in sizes D cup and above, has been acquired by Wacoal Europe, a leading manufacturer in the field. This acquisition took place on the 26th of September, 2024. The deal aligns with Bravissimo’s longstanding relationship with Wacoal, having sold Wacoal’s brands like Freya, Fantasie, and Elomi from its early days.
Wacoal Europe enhances its portfolio with Bravissimo, which will continue to function as a separate entity, ensuring that the company’s unique offerings remain untouched. Leanne Cahill will remain at the helm as CEO, maintaining strategic leadership and operational oversight from their Leamington Spa base. All existing UK Bravissimo shops will continue their operations unhindered.
CEO Leanne Cahill stated, “I will be working closely with the team at Wacoal to maximise the growth opportunities that our partnership will bring whilst maintaining Bravissimo’s heritage and the unique experience we offer our customers.” This sentiment reflects a commitment to growth and the preservation of customer value.
Founder Sarah Tremellen also shared her thoughts on this development: “Bravissimo has sold Wacoal’s brands since the very first day the business started in my living room and both companies have been instrumental in improving the range of bigger cup sizes in the UK over the last 30 years.” Her statement underscores the symbiotic relationship the two companies have shared over decades.
This acquisition reflects a strategic move by Wacoal Europe to strengthen its market position by integrating a company that complements its existing brand lineup and shares its focus on quality and customer service.
The acquisition of Bravissimo by Wacoal Europe signifies a strategic expansion while ensuring the continuation of Bravissimo’s distinct brand identity and services.
